Today, I want to tackle something I’m constantly coming back to and thinking about in my own journey as an entrepreneur, founder, and podcaster. And that’s the quality over quantity debate. And what I’ve come to realize is that there is no foolproof answer. But, I’ve also discovered that striking the right balance involves a mindset shift. And that’s what I want to unpack today.
But first…
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Now, let’s dive into today’s post!
The Quality Over Quantity Debate
As a mom, founder, and podcaster, I’m constantly having to schedule and juggle my time (my oh so precious time) in a day.
Between all the things that require my time and attention, sometimes I feel like my days are chopped up into tiny little slivers. And this got me thinking…
Are those slivers of time even meaningful when they are so “chopped up”?
We get so used to simply being “busy” in a day that we don’t often take the time to analyze what we are busy with or if it is actually quality-focused.
Now, this is not to say that being successful does not require hard work. Because, of course it does! Sometimes, the season that you are in requires a lot of hours, non-stop hustle, and doing more than the average person would.
For example, when you are deep in the trenches of launching a podcast or a new course or simply starting anything new, then it’s definitely about the quantity.
But once you’ve put in that initial time investment, then it’s time to put the systems into place to help you make a mindset shift!
The Quality Over Quantity Mindset Shift
So what does this look like?
The interesting thing about this mindset shift or “debate” is that it touches on all areas of what you do.
Let’s take your podcast, for example.
1. Guest interviews
Should you focus on interviewing as many people as possible, or only focus on interviewing the best-suited guests that provide the most value for your show?
2. Marketing your podcast
Should you blast as many social posts across all platforms as you can, or focus on making fewer, high-quality posts, and directly sharing your episodes within specific groups or forums?
3. Monetizing your show
Should you send as many cold emails to potential sponsors as you can, or focus on a few valuable partnerships that align with your podcast?
Seeing the trend?
Knowing how busy life can get and how precious time really is, personally I think there’s something to be said for focusing on quality time blocks rather than “busyness”.
“It’s not about how long you work; it’s about how well you work.”
So, what are some things that shift when you focus on quality?
- Enhanced Productivity
When we prioritize quality, we focus on what truly matters. This leads to more efficient use of time and ultimately, better outcomes.
- Increased Creativity
A quality-over-quantity approach gives you the mental space to think creatively and to innovate. This can lead to better problem-solving and again, more focused results!
- Improved Well-being
When you focus on quality in your work, this mindset carries through into your personal life as well, reducing stress and burnout, and promoting overall well-being.
- A More Engaged Mindset
When you see the value that the quality-over-quantity approach brings, in turn you become more committed to what you do. Which helps promote consistency and follow-through in the long run.
Is It Time for a Mindset Shift? Where Are You on Your Journey?
So, what stage of your podcast are you in? The quantity hustle or the quality marathon?
Perhaps neither?
Or perhaps you simply need to find a good middle ground. Whatever season you are in, just try to find a way to make the time you put in matter!
The Founder’s Corner posts are based on a segment of our weekly newsletter.
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