Welcome to this fourth edition of The Founder’s Corner miniseries, as Carli van Heerden shares some important advice for founders and business leaders in podcasting. Today is all about separating the goal from the action or activity that is required to achieve that goal.

We discuss the importance of not waiting or hesitating to take action, the undeniable value of consistency, why you always need to be planning for the future, and the two main strategies that, when implemented, will help you on your way to achieving your goals. 

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Takeaways From This Episode: 

It’s important to separate the goal from the activity that it takes to achieve the goal. This helps you to shift your focus to where it’s needed most – the activity; the action. 

Many podcasts don’t make it past the first three episodes. So, for you to be a successful podcaster, you need to be thinking about the future and have a long-term action plan in place. But it all starts with the first step, so be brave and take the leap!

We need to understand what it takes to reach our long-term goals. The best way to start is by focusing on the action rather than the goal. So, let’s take a look at what this look like for your podcast.

Consistency is a term that gets thrown around a lot but with good reason. Without consistency, you’ll always fall short of achieving what you set out to do. James Clear put it best when he said, “Success is the product of daily habits, not once-in-a-lifetime transformations.”

Here’s a reminder of the two simple strategies that will help to ensure that the goals you set are met. The first is planning for the long term, knowing that being consistent in the steps you take today will pay off in the long run. The second is committing to the activity and focusing on the action that is required for your progress.

Quotes:

“Consistency is key, so you have to get started to build that.” —  @carlivanheerden [0:02:59]

“Most people who reach their goals have one thing in common; they focus on the activity that gets them to their goal instead of the goal [itself].” —  @carlivanheerden [0:03:38]

“As James Clear says, ‘Success is the product of daily habits, not once-in-a-lifetime transformations’.” —  @carlivanheerden [0:05:40]

“Most of the time, the reason that you’re not where you want to be is because you’re not consistently doing the things you need to do to get there.” —  @carlivanheerden [0:05:51]

Resources from Today’s Episode:

James Clear

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Looking for Simple Strategies for Success?

We often find wisdom in unexpected places. 

Recently I stumbled upon the notion that “success leaves clues”. 

When you look at the landscape of accomplished podcasters, those clues are strewn about like treasures waiting to be discovered!

And this is true for other areas of our lives as well.

But this concept extends far beyond the realm of podcasting — it’s a universal truth. 

Success leaves its mark, regardless of the arena.

There is something so powerful about looking to those who are successful in other “spheres” of life and picking up on their clues to success. 

It’s in deciphering these clues that we unlock the secrets to our own triumphs!

So how can you apply these common clues to the success of your podcast? 

Let’s look at 5 guiding principles to lead you to success. 

5 Simple Strategies for Success

1. Checklist 

Make a list and see what applies to your podcast. 

For example: when you’ve just read an incredible book, write down what the author did or spoke about to make the book so successful. Was it their method of storytelling, or their level of research, or perhaps their character-building? What stood out?

Next, take that checklist of things and apply it to your goals.

Define what success looks like for your podcast. Whether it’s reaching a certain number of listeners, monetization, or establishing thought leadership in your niche — establish your picture of success.

This checklist of transferable habits for success can be applied to your podcast and will ultimately take it to the next level.

2. Consistency 

In all things — publishing schedule, audio quality, and value of content — consistency is key!

As with fitness or personal development, consistency is the driver behind long-term success. 

Podcasting may have its ups and downs, but staying resilient during times of low listenership or creative blocks is essential. Keep pushing forward and learning from setbacks!

Use the consistent habits for success seen in athletes, entrepreneurs, etc. and apply it to yourself as a podcaster.

3. Authenticity 

In personal relationships or branding, authenticity is highly valued. 

Set out on a journey to be genuine in your podcasting efforts. Share your unique perspective, be transparent with your audience, and don’t try to mimic other podcasts or personas.

After all, it takes a lot more effort to “pretend” to be someone you are not than simply being yourself!

Share content that you’re genuinely passionate about, and let your enthusiasm resonate with your audience.

4. Engagement 

Take a cue from entertainment or marketing industries and focus on engaging your audience. Encourage listener participation through Q&A segments, polls, or by featuring listener stories or feedback.

But ultimately, engagement goes even beyond that! 

Think about your top tennis players… if they didn’t have true fans invested in their matches, there would be no impact beyond the court. 

Without your audience, your podcast wouldn’t “exist” in the same way that it does when listeners are engaged.

5. Networking 

One thing to take from all spheres of life is the value of networking. Now I just want to clarify that by “networking” I mean building a strong network! Because the harsh truth is, networking is dead…

…at least in the conventional sense of the idea.

You simply won’t move the needle by accumulating thousands of “transactional” connections.

You get somewhere by forging genuine relationships.

Follow the Clues, Find Success

All this to say, looking into other spheres of life on your path to success can open up opportunities you never may have thought of. And these simple strategies for success can help you do just that!

So get your observation glasses on, and make sure you don’t miss those clues to success!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

Podcast events provide unparalleled opportunities for podcasters and podcast enthusiasts to connect, learn, and grow. These events are perfect for networking, meeting your podcasting idols, forging valuable relationships, and staying current with the latest trends and developments in the podcasting world. Whether you’re looking to learn from industry experts or discover emerging voices, podcast events are a must-attend for anyone passionate about the podcasting space.

And as the podcasting landscape continues to evolve, there are still a host of exciting podcast events of 2024 lined up from June to December. Whether you’re a seasoned podcaster, a newcomer to the scene, or an avid listener, these events offer valuable opportunities for learning, networking, and growth. 

Let’s dive into the must-attend podcast events for the second half of 2024.

The Exciting Podcast Events of 2024 Part 2: June -December

June

Podcast Power Up Summit

• Date: 2 June, 2024
• Location: Toronto, Canada
• Event type: In Person 
• Cost: $100

The Podcast Power-Up Summit: Emerging Voices and Industry Innovators is more than just your average podcast event, It’s a chance to hear from, and network with, some of the top experts and podcasters from across North America. And it’s a community where you can exchange ideas, gain insights, and forge meaningful connections that can propel your podcasting journey forward.

You can find out all about this upcoming podcast event of 2024 here.

This Is How We Podcast

• Date: 13 June, 2024
• Event type: Virtual 
• Cost: Free

Over the last 6 months, The Podcast Catalyst has hosted three events specifically for podcasters, attracting the interest of more than 200 people in Cape Town. 

In June, they are making the circle even bigger with a virtual event all about best audio practices. From equalizing to syncing and everything in between, they’re going to show us how it get’s done.

This time, Lindsay Johnson, the sound wizard at Crossfade Studio will lead the session at this event. He’ll unpack the best practices for capturing and editing your audio and show you how it’s done. Get a direct line of sight on how to make your podcasting workflow better. 

You can find out more here.

SA Podcast and Music Festival

• Date: 14 – 15 June, 2024
• Location: Johannesburg, South Africa
• Event type: In Person 
• Cost: R600 + 

The SA Podcast & Music Festival is a brand-new podcast event where brands, businesses, culture, and creativity converge in a celebration of the arts. 

The SA Podcast and Music Event is set to be a landmark gathering for podcasters, music enthusiasts, and industry professionals. Scheduled to take place in the vibrant city of Johannesburg, at Emperors Palace.

This event promises to be a dynamic blend of insightful discussions, live performances, and unparalleled networking opportunities.

Find out more here.

International Women’s Podcast Awards

• Date: 19 June, 2024
• Location: London
• Event type: In-Person and Virtual
• Cost: £10-£60 

The International Women’s Podcast Awards is both a podcast awards program as well as a podcast event! The International Women’s Podcast Awards aims to honor and celebrate moments of brilliance in podcasting and the women and people of diverse genders that produce them. 

The submissions have been judged, the nominee shortlists are in! All that’s left now is to celebrate the winners! 

This podcast awards event will take place on the 19th of June, 2024 at the Savoy Place in London, but it will also be a virtual event.

You can find out more about the International Women’s Podcast Awards here.

Related read: Podcast Awards 2024: How to Get Your Podcast Nominated

July

True Crime and Paranormal Festival

• Date: 12-14 July, 2024
• Place: Denver, Colorado
• Event type: In-person
• Cost: $219 – $249 with add-ons available. Find out more here.

Are you a true crime aficionado or a fan of the paranormal? Then you won’t want to miss the 2024 True Crime and Paranormal Festival! This exciting event offers podcast listeners the unique opportunity to meet and interact with their favorite podcasters and content creators in person.

This year’s festival promises an array of crossover collaborations you won’t find anywhere else. It’s a true fan’s dream come true!

As always, there will be live recordings, and engaging panel discussions, and the main draw of the festival is the large Podcast Gallery.

Picture a hall filled with tables representing the best in the true crime and paranormal podcast genres. Podcasters step out from behind their microphones to meet and mingle with fans. Engage in conversations, snap selfies, and create lasting memories with your favorite podcast creators.

Find out more here.

Next up, in August…

August

Podcast Movement

• Date: 19-22 August, 2024
• Location: Washington, D.C.
• Event type: In Person 
• Cost: Currently $339 – $639

Podcast Movement stands as the premier podcast conference worldwide. Each year, this event unites thousands of dedicated podcasters and industry professionals from across the globe. It’s a unique opportunity to learn, grow professionally, and, most importantly, evolve and hone your podcasting skills. 

This year, the event takes place in Washington, D.C., and spans over four dynamic days filled with keynotes, breakout sessions, panel discussions, and networking meetups. There are also usually all kinds of fun things like a pre-event day, add-on workshops, as well as some cool parties!

The core content at Podcast Movement is organized into several topic-based tracks, making it easy for attendees to find sessions that align with their interests and goals.

There are three different passes available, all with different price points.

You can find out more here. There are also currently discounts, payment plans, and team discounts available.

Moving on to September we have…

September

Podcast Day Asia

• Date: 3 September, 2024
• Location: Kuala Lumpur
• Event type: In Person 
• Cost: Find out more about registering and tickets here.

Programmed once again by Podnews Editor and Radio Futurologist James Cridland, Podcast Day Asia 2024 is set to be a day brimming with fantastic speakers and invaluable insights. Whether you’re an independent podcaster, or work within the audio or podcasting industry, Podcast Day Asia offers a wealth of knowledge, opportunities to make connections, and the chance to expand your network.

Podcast Day Asia will feature, amongst other cool happenings, a lineup of industry experts who will share their insights on monetization, listener trends, audience growth strategies, and business expansion. Learn from the best in the field and discover the latest technology advancements, especially in AI tools, to enhance your podcasting skills.

You can find out more about this podcast event here.

London Podcast Festival

• Date: September 5 – 15 September, 2024
• Location: London
• Event type: In-person and virtual
• Cost: Find out more here.

In September, head on over to London for the London Podcast Festival. Produced by the UK’s home of live podcasting, Kings Place, the festival features live shows, workshops, meet and greets, panels, and classes to celebrate the art of podcasting, and the best in UK and international podcasting talent. 

Taking place in front of a live audience at Kings Place, the festival is a chance to celebrate the fast-growing popularity of podcasts whilst giving listeners the chance to meet their favorite podcast hosts. A number of the events will be live-streamed to audiences across the world via KPlayer, the Kings Place pay-per-view platform

With its unique blend of entertainment and insights, the London Podcast Festival promises an unforgettable experience for podcast enthusiasts and creators alike.

Find out more about all that’s on in London here.

PODSUMMIT YYC

• Date: 20 – 21 September, 2024
• Location: Calgary, Alberta, Canada
• Event type: In-person 
• Cost: Find out more about tickets here.

PodSummit YYC 2024 will bring together the brightest minds and most innovative voices in Canadian podcasting for two days of networking, learning, and inspiration. Attendees can look forward to a diverse and dynamic lineup of keynote speakers, panel discussions, workshops, live podcasts, and interactive sessions exploring the latest trends, strategies, and technologies shaping the future of podcasting.

Find out all you need to know here.

International Podcast Day

• Date: September 30, 2024
• Event Type: Virtual
• Cost: Free

Mark your calendars! On September 30, 2024, podcasters and podcast enthusiasts from around the world will come together once again to celebrate International Podcast Day!

Since its inception in 2015, International Podcast Day has grown tremendously, bringing together voices from nearly 70 countries. This special day celebrates the power of podcasts and highlights the global reach and impact of this dynamic medium. Each year, hundreds of hours of audio are broadcast in celebration, showcasing the diversity and creativity of podcasters worldwide.

To get ideas for how you can celebrate, or what’s on the cards for this year’s celebration, click here.

Heading into October, we have…

October

International Women’s Podcast Festival

• Date: 3 -4 October, 2024
• Location: London
• Event type: In-person and virtual
• Cost: Find out more here.

In October, Content is Queen and Spotify are hosting the International Women’s Podcast Festival 2024. This is a two-day event with the mission to unite the global community of female innovators and leaders in podcasting, audio, and broadcasting.

The festival, now in its fourth year, is a celebration of diversity and creativity in the podcasting industry, offering an intersectional experience tailored to help podcasters create and grow in an inclusive and inviting space. It includes live podcast shows, masterclasses, and workshop curation designed to accelerate careers and develop audio skills.

There’ll even be an evening with Sarah Koenig!

Find out more here.

Afros & Audio Podcast Festival

• Date: 18-20 October, 2024
• Location: Baltimore, MD
• Event type: In-person
• Cost: Find out all the information on tickets and passes here.

This year will be the 6th Annual Afros & Audio Podcast Festival. This podcast conference celebrates diversity, creativity, and the indie spirit of podcasting. By attending this podcast event, you’ll be able to connect with like-minded creatives and industry experts, learn from workshops, panel discussions, and a live show. You’ll also join the celebration of the diversity and creativity of Black podcasting, and have the opportunity to grow your podcast with valuable resources and guidance.

You can find out more here.

The Cheerful Earful

• Date: Not yet released
• Location: UK
• Type: In person

Another exciting podcast event still to be added to the 2024 calendar is The Cheerful Earful, the ultimate festival celebrating funny podcasts, both big and small. At his podcast festival, audiences can enjoy live shows of their favorite podcasts featuring all-star guests from the world of British comedy and beyond.

As the UK’s first comedy-podcast festival, Cheerful Earful is a dedicated space to honor the podcasts that make us laugh. It’s a showcase of the nation’s most beloved pods and a platform for emerging shows to connect with new audiences and grow their fan base.

The creators of this festival are committed to establishing and expanding a legacy event that highlights hilarious podcasts, whether they have legions of fans or a handful of loyal listeners. While no exact details have been given for this year’s event, it is promised to return, so stay tuned!

Find out more here.

So Many Podcast Events of 2024 to Look Forward To!

From industry giants to niche community gatherings, the second half of 2024 is packed with podcast events that promise to inspire, educate, and connect podcasters from all walks of life. As the podcasting landscape continues to evolve, attending podcast events can provide valuable insights, networking opportunities, and a chance to be part of the vibrant podcasting community. Also, who doesn’t love attending events, right?! We’re so excited about the diverse range of podcast events still on the calendar for 2024. Each event offers something unique, catering to various aspects of podcasting, whether it’s technical details, marketing strategies, networking, or just plain fun!

These podcast events of 2024 are not to be missed if you want to stay up-to-date on the latest trends in podcasting, expand your network, and gain fresh perspectives. So mark your calendar, book your tickets, and enjoy all the opportunities the world of podcasting has to offer!

With more than 2 billion active users, YouTube offers a tremendous opportunity to grow your audience. With this in mind, we welcome back our resident guest and Head of Content at We Edit Podcasts, Jennay Horn, to discuss the hot topic of video podcasts. When is the right time to do a video podcast? What is the best way to incorporate it into your podcasting routine? How can you benefit from adding video? We answer all these questions and more!

Tuning in, you’ll learn our top tips for adding video to your daily podcasting habits, including simple techniques to ensure you capture the right moments, drive engagement with your audience, and let them in on your process. You’ll even discover some creative ways to monetize your podcast with bonus content. So, if you’re looking to take your podcast to the next level using video, this is the episode for you!

Takeaways From This Episode:

To video or not to video? While you can certainly learn everything you need to learn, there is quite a steep learning curve when it comes to creating a full-blown video podcast. You need extra time, equipment, and a certain set of skills to make a successful video podcast. We suggest getting started by adding video to your daily podcast routine using our simple tips!

If you need a little bit of extra motivation for adding video to your podcasting process, look no further! Not only can video help you reach a wider audience, but it can also help you drive higher engagement by providing richer content for your listeners.

Not sure where to start? Audiograms and videograms are a great way to ease yourself into using video components for your podcast and entice listeners to tune in. They’re also great for cross-promotion with your guests, as they are highly shareable. Behind-the-scenes content and Q&As with your guests are the perfect next steps for adding video to your podcasting process, creating good video habits, and even monetizing your podcast with fun exclusive content.

Speaking of fun content, another way to add video to your podcasting routine is to have your guests film introductions for you. From building rapport to creating hype for your podcast, these guest intros are the perfect teasers! You can also record quick-and-easy teasers yourself by dropping some hints about upcoming guests and episode content. All you need is your phone!

Want to augment your audio with some visual aids? Try creating supplementary videos that go hand-in-hand with your podcast to help your audience gain a deeper understanding of your content. These supplementary videos can also be used to create online courses to monetize the work you’re already doing for your podcast, so they’re not only versatile but highly valuable too!

Live podcasts are another great way to incorporate video, and they’re accessible to anyone with just a little bit of tech-savvy! All you need is a platform like Zoom or even live broadcasts on Instagram. Do a live recording of your podcast, host a Q&A session with your listeners; whatever you choose, be candid and make it fun. Letting your listeners in on your process is a fantastic way to just strengthen your community.

Quotes:

“Video is such an important part of growing your podcast. It’s a great way to diversify your content, grow your audience, and also just give so much more value to your community.” — Jennay Horn [0:02:51]

“The reason you’re incorporating video is to draw your audience in [and] create a deeper, more connected relationship – Behind-the-scenes, Q&A, getting to know you better, getting to know your guest better is a fantastic way to strengthen the bond between you and your listeners.” — Jennay Horn [0:08:53]

“It can be super easy to hop on a trend and use that as a marketing [tactic] because you’re going to get the traction with the algorithm and it’s going to be promoting your show.” — @carlivanheerden [0:12:16]

“Technology has made this super easy for us. Do a live recording of your podcast. Host a Q&A session with your listeners. Let them send in questions that you can answer live. Use Instagram, Zoom, whatever platform you want to use. Live events are a great way to add video.” — Jennay Horn [0:14:05]

Resources from Today’s Episode:

Jennay Horn on LinkedIn

We Edit Podcasts Video Production Services

Business Beyond The Mic: Launch Episode

Headliner

The Diary of a CEO Podcast with Steven Bartlett

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Balance in Your Schedule? Does This Even Exist?

I saw this phrase the other day…

“If the thing the person wants me to do was happening tomorrow, would I want to do it?”

Turns out, I read it like this…

“If the thing the person wants me to do was happening tomorrow,  how would I get it done?”

But either way you spin it…those two questions are powerful! WOULD you want to do it, and, if so, HOW would you get it done?

Here on the Founder’s Corner, I talk a lot about using your time wisely. As a CEO and busy mom of 2, time is ever so precious!

And if I’m not in control of my own calendar, someone else definitely will be.

For me, to keep things organized, there are only two categories of to-do’s that I allow into my work schedule.

1. Urgent + Important 
2. ​Non-urgent + Important 

If it’s urgent it means there is a deadline. It is also important because it will drive my business or podcast (or goals) forward!

However, there is also the second category of non-urgent, yet still important. In fact, some non-urgent to-do’s might be the most impactful for your podcast in the long run!

Now, if you only have 24 hours, how do you do it all?

The key is to save time in some areas so that you can spend more in areas that matter most!

This applies to so many areas of your life.

I mean, how often have you heard a great idea or new suggestion and thought, “Oh, I simply don’t have time for that.”

Like when someone suggests you launch more frequent episodes, or add video to your podcast, or create engaging social clips, or even spend more time on better podcast promotion…the list goes on!

All these extras take time…HOWEVER, they can have an immense impact! 

Conclusion? You need to find the time! 

So, the next time you hear yourself say, “Oh I don’t have time for that”, do you know what that’s code for?

I need to do a TIME AUDIT!

By doing a quick audit of what you spend your time on, you can easily identify tasks that can either be outsourced or simply eliminated altogether, so that you have the time for what is going to make the biggest impact.

A Time Audit to Find Balance In Your Schedule

So here’s how I do a simple time audit in 3 steps.

1. Document 

First up, you need a timing system. Whether it’s good ol’ pen and paper or a fancy time-tracking app, find what works for you.

Then, diligently log your activities throughout the day. Don’t worry, we won’t judge if you spend a bit too long scrolling through cat videos.

2. Categorize 

Next, organize those activities into categories.

Work-related stuff goes in one pile, leisure activities in another, family time in another, and so on.

It’s like Marie Kondo-ing your time – if it doesn’t spark joy (or productivity), it might need to go.

3. Analyze 

Time to crunch some numbers!

Add up the hours spent in each category and then ask yourself:

• “Are these in alignment with the goals I have for my business/podcast/life?”
• “Am I allowing enough time for the most urgent and impactful things?”

Next, take a long, hard look at your data. Notice any trends?

Are you spending way too much time on tasks that could easily be delegated? Are you flip-flopping between tasks too often without actually completing any? Or maybe you’re indulging in too many binge marathons of your favorite comfort show when you could be recording an extra episode.

The Balance In Your Schedule is There to Be Found!

Whatever it is, identify the time-sucks and brainstorm ways to reclaim those minutes (or hours)!

So there you have it – a simple yet powerful way to take control of your time. You see, it is possible to find the balance in your schedule.

And with this easy time audit, you will be able to find the balance in your schedule, too. And I’ve made it easy so that you can easily remember and apply it to your own busy schedules. But if you remember nothing else from this post, remember this…Control your own time, or someone else will dictate it for you!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

And as always, we’re going to be using case studies of shows we think are hitting podcast ads out of the park. This time, we’re using Smartless and Was I In A Cult? to really showcase what it takes to make effective podcast ads…so you can, too!

But Why Are We Focusing On Podcast Ads?

Well, it’s mainly because this is one of the first ways podcasters get into monetizing their podcast. The push for podcast ads has been pretty explosive over the past couple of years. If you’re an avid podcast listener, you’ve no doubt experienced the uptake in ads on your favorite shows. And this is mainly because more and more, brands and advertisers are recognizing podcasts as prime real estate for effective ad campaigns. 

Podcast ads are a great investment for advertisers because they tap into a highly engaged and loyal audience.

Additionally, podcasts offer targeted advertising opportunities, allowing brands to reach specific demographics and interest groups. This targeted approach, combined with the intimate and trusted nature of the medium, results in higher conversion rates and a stronger return on investment for advertisers.

The Rise of Podcast Ads

It’s no wonder then that we’ve seen an overall 9.5% increase in global ad spend when it comes to podcast advertising. What’s more, podcast advertising is expected to snag 2.5B of the budget in the U.S. alone, representing an uptick of 19% year over year.

And that’s great news for podcasting! Of course it is! But! Before all you can see are dollar signs flashing before your eyes, it’s important to know how to use ads on your show. You’re not guaranteed this amazing payout. You have to engage your audience.

And to do that, you need to know how to create effective podcast ads.

So, what makes a podcast ad truly effective? Today, we’re using two top podcasts that we think are acing the podcast ad game and examining just how they do it.

But first! If you’ve never listened to an episode of SmartLess or Was I In A Cult? (You’re missing out! But that’s beside the point…) Here’s a little synopsis of each podcast…

SmartLess

“SmartLess” with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. In each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind.

Fun fact! A recent episode of the show featured three former US Presidents!

Was I In A Cult?

Hosted by Tyler Measom and Liz Iacuzzi, Was I In A Cult? is a documentary-style podcast showcasing individuals who have been in, and most importantly, successfully left a cult. Told first-hand by the experiencer themself, these are raw, riveting and inspirational tales of what it means to be a survivor. Using levity and info-tainment, the show humanizes the cultic experience and may leave some of our listeners asking themselves…“Wait…Was I In A Cult?”

Best place to start? I recommend the MLM LULAROE: “WHAT’S YOUR WHY?” episode!

Now, without any further ado, let’s break down why these two shows have such effective podcast ads, so that you can use these strategies to create effective podcast ads on your show, too!

How to Create Effective Podcast Ads

1. Authenticity is Key

When it comes to effective podcast ads, nothing beats authenticity. Both SmartLess and Was I In a Cult? are masterclasses in authenticity when it comes to their ads. 

NOTE: It should be stated here that both of these shows use host-read ads. Host-read ads have proven to be the most effective when it comes to podcast ads. And this is mainly due to that really special relationship that develops between host and listener. And when it comes to advertising, you can leverage this relationship to convert to good responses to your ad campaigns. So that’s always something to bear in mind when you’re looking to create amazing, engaging, and effective podcast ads!

Back to these podcasts…

Both of these shows thrive fundamentally because of the genuine chemistry and spontaneous humor of their hosts. 

And when it comes to their podcast ads, the same authenticity shines through. The hosts don’t just read scripts; they share personal anecdotes and experiences with the products. This creates a seamless blend between content and advertisement, making the ads feel like an organic part of the show rather than an interruption. Although, of course, they do make it clear that what they’re sharing is ad or sponsor-related. This also helps spark the required action when the CTA’s are given, as the listeners already trust what the host is sharing.

Takeaway:

If you’re creating an ad campaign for a sponsor for your podcast, aim to weave in your own stories and experiences with the product. Your listeners already trust you. So they will also trust you about products you love. Remember: Authenticity fosters trust and makes the ad more relatable and engaging.

2. Great Audience Knowledge

This next element of effective podcast ads is vital…great audience knowledge! Remember how we spoke about the trust podcast listeners have for their favorite podcast hosts? Well, podcast hosts need to honor and respect that trust by only partnering with brands or businesses that align with their show’s values. This is so vital for getting favorable outcomes for your podcast ads!

You have to pick brands that align with what you stand for on your show, your values, and even your audience’s interests. If you’re just picking brands based on what you’re getting out of the deal in a monetary sense, your audience will know. And you’ll soon lose them! The worst possible outcome!

SmartLess and Was I In a Cult? clearly only partner with brands that they already love, and crucially, who they know their audience will love too. And this, at the end of the day, helps make the conversions they’re after in terms of sales that much easier to make.

Takeaway:

Understand the interests and needs of your audience. Pick brands or ad partners that resonate with your listener’s values and interests, and ensure that the products advertised are relevant and beneficial to them. This is a vital part of effect podcast ad campaigns!

3. Seamless Integration

One of the standout features of both “SmartLess” and “Was I In A Cult?” is the seamless integration of ads into the episodes. Instead of jarring transitions, the ads flow naturally from the content, maintaining the listener’s engagement and minimizing disruption. Again, it’s always clear that it’s an ad, but the ads on these shows work so well because they’re given the same effort as the rest of the content. 

In other words, they don’t just “tack on” the ads. Ads are given the same kind of consideration as the rest of the content. And that’s why they deliver what the hosts are hoping for. That effort and care is another key element of effective podcast ads.

Takeaway:

Work on integrating ads smoothly into your episodes. Whether through clever transitions, relevant content, or even humorous asides, keep the flow consistent to maintain listener engagement. 

Remember: Podcast ads matter in terms of what you want to get out of them. So you should put the care and effort into making them great so that they give you the outcome you’re looking for!

4. Entertainment Value

Now, this next element will need to be tweaked and tailored specifically for each podcast, and be relevant to whatever “entertainment” means within the context of your show. But for both SmartLess and Was I In A Cult? humor is an integral part of their podcasts. 

And so one of the key reasons their ads work so well is because they both leverage the comedic talents of their hosts to make ads entertaining. The humor and wit that permeate the show are carried into the ads, making them not only bearable but enjoyable. This keeps listeners from skipping through the ads and increases the likelihood of them remembering the advertised products, and taking the required action. (More on that in a bit!)

Takeaway:

Incorporate elements of your show’s unique style into your ads. Whether it’s humor, suspense, or emotion, align the ad’s tone with your podcast’s overall vibe to keep listeners engaged.

5. Clear and Compelling Calls-to-Action

Now, it doesn’t matter how clever or funny your podcast ads are, if they don’t do what you want them to do, they really mean nothing. So, another key element of effective podcast ads is that they include a clear and compelling call-to-action (CTA).

Both SmartLess and Was I In A Cult? excel at this by providing listeners with simple, actionable steps, like visiting a website or using a specific promo code that they share in the ad, making it easy for listeners to follow through.

Bonus points if you add your links to your promos in your show notes!

Takeaway:

Ensure that your ads include a straightforward and appealing CTA. Make it easy for listeners to take the next step, whether it’s visiting a website, signing up for a service, or using a promo code. Use your links!

6. Consistency And Considered Repetition

And finally, Key Number 6 for effective podcast ads: Consistency and considered repetition. Both “SmartLess” and “Was I In A Cult?” have found the right balance between consistency and repetition, or frequency, when it comes to how they place their ads.

Neither show repeats an ad too many times in one episode. (This is a pet peeve of mine, btw!) But they do repeat the ads over different episodes as a way to build familiarity with the brands in question. This is what I’m calling “considered repetition.” Because while frequent exposure to the same ads helps reinforce the message and keeps the product top-of-mind for listeners, you have to find the balance between beneficial and annoying. And repeating the same ad in the same episode multiple times may sound like a good plan on paper, but I promise, in reality, it most certainly is not!

Takeaway:

Run your ads consistently over a series of episodes to build familiarity and trust. Considered repetition helps reinforce the message and increases the likelihood of listeners taking action, but without causing annoyance or driving away your audience.

Go Make Those Effective Podcast Ads!

Podcast ads are a great way to monetize your podcast. But, they have to be done right to be effective! And creating effective podcast ads is both an art and a science. But they are far easier to replicate when you know the formula.

By applying these strategies to your ad campaigns, you can create podcast ads that not only capture attention but also drive action. Shows like “SmartLess” and “Was I In A Cult?” set the standard for how to do podcast advertising right, turning what could be a disruptive experience into an engaging and even enjoyable part of the show. Take a page from their playbook and elevate your podcast advertising game!

What podcasts do you think get podcast ads right? Let us know and we’ll dive into them next!

Welcome back to Business Beyond the Mic as once again, we join Carli in the Founders Corner. Taken from our weekly newsletter at We Edit Podcasts, this edition of the Founders Corner explores the podcast growth strategy that every podcaster needs. Starting a podcast is easy, but growing a podcast is where the real work begins. 

Carli begins by explaining what a podcast growth strategy is, why every podcaster needs one, and the four pillars that define a quick-reference content flywheel. Then, we discover just how powerful an effective flywheel is, the three flywheel components that ensure success and the rewards of hard work. Lastly, we get into the importance of putting your plan into action as soon as its been formed.

Takeaways From This Episode: 

Every podcaster needs a growth strategy. Carli recommends creating a content flywheel to combat the inevitable lack of inspiration that happens from time to time. This is a surefire way to make sure you are consistently creating quality content for your audience. 

It all comes down to consistency. The more high-quality content you commit to putting out, the more momentum you will find. Focus on creating shareable content that you can break down and repurpose on social media. The result? New listeners to inspire new content.

To understand what to build into your content flywheel, you first have to understand what it is that you want to achieve from it. More downloads, a bigger audience, or greater reach are just some of the goals you might have.

Consistency is key, and it absolutely works. The three components of an effective flywheel start with consistency and include taking feedback onboard and pivoting accordingly, and capitalizing on the momentum you have already built.

Your podcast consumers can become your podcast promoters. If they like what they’re listening to, they are likely to share this out, and that’s exactly where you want to be. If you are creating content that answers their questions or solves their problems, this is likely to happen for you!

Quotes:

“Whether you are a creator like a podcaster, blogger, writer, course builder, brand builder, you name it; everything relies on you being able to consistently put out a high value of content for your audience.” — @carlivanheerden [0:02:07]

“To understand what you have to build into your content flywheel, you first have to understand what it is that you want to achieve from it.” — @carlivanheerden [0:05:54]

“The very first thing is to build in consistency and encourage it. Now I know, consistency gets absolutely beat over the head, but you know what? It’s because it works. You won’t be able to make any impact with your podcast if you aren’t consistently publishing week in, week out for many, many months or years to come.” — @carlivanheerden [0:06:22]

“If you aren’t doing what you can to promote your podcast in different groups, to your listeners, to your family, to your friends, encouraging reviews, everything that you can do to help it grow consistently, then, of course, you aren’t going to make any impact.” — @carlivanheerden [0:06:58]

“Every piece of content that you design and create should be to solve a problem that your listeners are looking to answer, or answering the questions that are on their hearts, or finding ways to just align and resonate with what they are looking for when it comes to your specific podcast.” — @carlivanheerden [0:07:55]

Resources from Today’s Episode: 

James Watt 

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on XWe Edit Podcasts

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Let’s Talk “No Fluff” Content…

Do you ever get sucked in to a piece of content, genuinely interested in learning the “answer” only to be told, “Sign up to find out”?

Man, does that get under my skin!

Instead of feeling inspired by something new that I’ve learned, it leaves me feeling like I’ve just wasted my time and learned nothing in the process. It’s basically like a content “fluff sandwich” that is completely unsatisfying.

So, what’s the deal with all the “fluff” lately? And how can we as podcasters and content creators stay on the path of providing real value?

In a world flooded with information, getting your point across succinctly is more valuable now than ever before. Content saturation is a real challenge, and cutting the “fluff” can actually help your message stand out.

So, here’s my HOT TAKE…

Focus on “no-fluff” content!

What does “no-fluff” content mean?

Simply put, “no fluff” content is content that is: 

• To the point
• Clear
• And devoid of any unnecessary statements that don’t serve a purpose.

Doesn’t that sound like the type of content we’re all after?

So, now for the BIG QUESTION…

How do we stop serving fluff sandwiches and instead serve that delicious, value-dense content our audience is hungry for?

Whenever I’m creating content, be it for my podcast, or any of the other platforms I’m showing up on, I have five key principles that guide my creation process. 

And all you have to do to get them is sign…JUST KIDDING! 

ALL you have to do is keep reading, it’s ALL here…

The Five Keys to Create “No-Fluff” Content

1. No Strings Attached 

The first key is delivering actionable value upfront, no strings attached! The most valuable content is just that: valuable. No fluff, no upsells!

Remember, authenticity is key. By presenting truth and honesty to your audience, you build trust and credibility. And guess what? Your audience can smell legitimacy from a mile away. They appreciate it more than anything else.

So forget about the fancy funnels and upsells. Focus on delivering value. The ROI? It’ll come naturally when you prioritize genuine connection and meaningful content.

2. Highlight the Facts 

Listener-generated data isn’t just numbers on a spreadsheet; it’s the heartbeat of your audience’s preferences, desires, and behaviors!

Ultimately, you can use data-driven storytelling to create real, meaningful connections!

Whether you use existing data or send out surveys for fresh insights, you can use the data to create stories that resonate on a human level.

And these aren’t just filled with marketing fluff; they’re authentic narratives that capture the essence of your audience’s experiences!

3. Give, Give, Give 

Content is a gift to be shared generously! The key is providing value without holding back. That means giving away templates, checklists, and extra narratives without hesitation.

Think of it this way: sharing a recipe doesn’t turn everyone into a master chef. Even with all the instructions laid out, there’s still a need for expertise and guidance. That’s where you come in!

The more we provide, the more valuable it becomes.

By freely offering tools and resources, you empower your audience to take action and succeed!

4. Tell the Full Story 

The fourth key is to tell the full story. Don’t only share the wins and the successes.

Craft a strong narrative by sharing the background, the approach you took, where you succeeded, as well as the failures you experienced along the way.

In the end, it’s all about connecting on a human level and demonstrating your relevance and expertise in a way that resonates with your audience.

5. Encourage Action 

The final spotlight falls on a crucial litmus test for your content: actionability. It’s not just about what you say; it’s about what your audience can do with that information.

Are you sparking change, igniting new behaviors, or shifting mindsets?

In a world brimming with information overload, simplicity is your ally. Think of your content as a roadmap, guiding your audience toward tangible steps they can take.

Encourage your listeners to take that leap from passive consumption to active engagement. 

Whether it’s trying out a new technique, adopting a fresh perspective, or implementing a small change in their daily routine, inspire them to take action!

Join the “No Fluff” Content Revolution!

So, let’s cut the fluff! And focus on consistently serving up value. Not only will your audience keep coming back for more, but you’ll build a legacy that’s built to last!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

This Is How We Podcast is an event by The Podcast Catalyst. And the visionary behind both of these entities is Sean Loots. Sean is still forging ahead, doing incredible things for the podcasting space. Both through the Podcast Catalyst, as well as through his own show, Something Shifted.

I recently interviewed Sean for We Edit Podcasts’ In The Spotlight series. And it was great to hear his insights on the podcasting landscape in South Africa. You can find that post here.

And if you are a podcaster or are in the podcasting space and you want your turn In The Spotlight, reach out to me at jennay@weeditpodcasts.com!

This podcast event was the second in the series of the This Is How We Podcast events, but the heart remains the same, to elevate the status of podcast creators in South Africa. 

But more than that, it’s to create a collaborative space where all kinds of podcasters can glean the wealth of knowledge from those who have been making podcasts successfully for some time already.

The most recent This is How We Podcast event was dubbed “The Storytellers Edition”. Because at the heart of a good podcast is a great story. But you have to know how to tell it! And the guests selected to share at the event are true powerhouses when it comes to knowing how to craft a narrative, whether that’s through audio only or through visuals.

We’ll break that down in a bit. But first…

Sean Loots in Conversation with Podcaster Nicole Engelbrecht

First up, Sean interviewed Nicole Engelbrecht. Now, if you’re a fan of true crime podcasts, then Nicole needs little to no introduction, as she is the creator and host of the True Crime South Africa Podcast. It’s an incredibly popular show, both in South Africa as well as further afield.

And part of the reason why Nicole is so good at what she does is because she’s a master storyteller. Her stories always include lots of human details – this is often the key to drawing the listeners in and getting them to care about the story being told. But she’s also just so good at getting the heart of each story to shine through.

During their interview with Sean, Nicole shared some of the things she’s proudest of on her podcasting journey. Topping that list is the community that she’s built around her show. Her Facebook group currently has over 20,000 members, which is incredibly impressive. But more than that, the group carries Nicole’s heart for telling the victim’s stories and carries her ethos – and this is what makes her community extra special.

Nicole also answered all kinds of questions from the audience. One key piece of advice she gave was how to find your voice as a podcaster. Her best tip is to not try to sound like what you think people want to hear. You have to be yourself. Because you can’t pull off being fake for too long!

Nicole was also asked what’s kept her going for so long – particularly as it was quite a lonely journey for her for most of it. And her answer rings true for all kinds of podcasters – it’s the listener feedback that keeps her producing episode after episode. 

As well as the feedback she receives from the families whose stories she’s telling.

Or when there’s a lead on a cold case! 

My biggest takeaway from their interview was how focused Nicole is on telling the victims’ stories. It’s not about sensationalism for Nicole – which is so easy to veer off into, particularly in this genre. And “storytelling” can be ‘misused’ here to just create hype. But to truly tell the victim’s story requires skill, restraint, and care. And Nicole has this in spades!

Nicole has also just released her second book! SIZZLERS: The hate crime that tore Sea Point apart recently hit the shelves. It shares the horrific story of what is considered to be one of the worst mass murders in SA. It’s another incredibly important story that Nicole felt the need to tell.

Nicole, we wish you all the best as you continue to make waves in the podcasting space and beyond!

Part 2: Visual Storytelling Presentation By Mirandi Nel and Curt Ruiters

The second part of the event’s festivities was a presentation by Mirandi Nel, who runs Stellar Stories, and Curt Ruiters, founder of Quickclick Productions.

Both Mirandi and Curt are incredible visual storytellers in their own right.

And together, they gave a fantastic presentation where they shared the vital elements podcasters need to create a video creator’s toolkit. 

This was a really great asset to this storytellers’ edition of the This Is How We Podcast event, particularly with the rise of the video podcast, as well as the need for podcasters to be able to effectively promote their shows via all the different social media channels. Video is simply just the best way to gain traction on these platforms, but knowing how do to so well is the key!

Mirandi and Curt shared openly and expertly about how to take great images and videos with the simplest of tools. They covered the best phone settings, light set-ups, and so much more, really breaking down any perceived barriers that you need to be a film master to make great videos!

They also opened the floor and fielded all kinds of questions with ease and expertise. They really wanted to impart their knowledge and ensure we all left with way more insight than we came in with!

Once again, the latest This Is How We Podcast event is really just a great snapshot of all that is happening in the podcasting space in South Africa. And it’s just so exciting to see all that is taking place in the country when it comes to podcasting and podcast creation!

But don’t just take my word for it! Here are some snippets and takeaways from attendees as well as from many of the guests of honor!

First up…

Nicole Engelbrecht

“My first few years as a podcaster were pretty lonely so I love these events where aspiring and active podcasters as well as podcurious people all get together in one room. I learn as much from others as they may from me, even when I’m the one speaking at the event and it’s just really nice to network within the community. 

Sean Loots is amazing at putting these events together and his passion for podcasting really comes through. [The most recent] podcast event in particular was valuable for me because of the presentation by Mirandi and Curt. As much as I am super comfortable behind the mic I struggle hugely with video so their toolkit and easy ways to use your phone to create content was really insightful.”

If you love true-crime podcasts, check out True Crime South Africa!

And don’t forget to get your hands on a copy of Nicole’s latest book, SIZZLERS: The hate crime that tore Sea Point apart.

And speaking of Mirandi…

Mirandi Nel

“It was once again a lovely experience to attend the “This is How We Podcast” event. The energy in the room was incredible – podcasters were all eager to share their knowledge and experiences, creating a supportive community. It was also insightful to listen to Nicole Engelbrecht and Sean Loots’ discussion, leaving me feeling inspired.”

Mirandi and Curt’s “video creator’s toolkit” was a really practical lesson for podcasters looking to get into video and visual storytelling. Curt summarizes his vision of their presentation and gives some extra encouragement here…

Curt Ruiters

“In summary, if your goal is to begin creating content and sharing your unique story with the world, the best tool to start with is in your pocket [your smartphone]. There are plenty of tools available to make your content stand out, it just takes a bit of learning. Don’t get left behind and keep learning, it’s fun!”

Michail Petersen

Here’s some feedback from event attendee, Michail Petersen. Michail is a soon-to-be-official podcaster. (You can follow the Their Perspective Podcast Instagram account here as well as his YouTube Channel here in preparation for the launch of the show!) Michail shares what he found most valuable about attending this event:

“Community Support: This is How We Podcast fosters a supportive environment within the podcasting community, where attendees feel valued and encouraged to grow. Through events like these powered by organizers like Sean, podcasters gain practical tools and knowledge to enhance their shows and improve editing and recording techniques. 

(This is where Carli and We Edit Podcasts really helped me way before this event by sending me templates for helping me get guests onto my podcast.) (You’re welcome, Michail!)

Do you want those templates, too? Reach out to us and we’ll send them along!

Collaborative Spirit: The event showcases a collaborative spirit among podcasters, with a shared mission to elevate the industry. Attendees freely shared insights and expertise, contributing to the overall growth and success of podcasting in South Africa.”

And finally, some great feedback from attendee and podcaster, Jared Whitfield, one half of Dumpster Salad…(which is a super fun podcast name, am I right?!)

Jared Whitfield

“As always, the This is How We Podcast event was a super inviting experience that provided a great moment for us podcasters to chat, share ideas, and provide support for each other. Nothing refreshes my excitement for podcasting like these events. The live episode with Nicole was very reassuring and insightful about the care that we need to be putting into our shows, while the presentation about video content creation was a very good basic course on content creation that really leveraged phone technology. It was a great way to introduce creators to how to use video, despite the hesitancy from podcasters who are guarded against the idea of using video.

I have come to look forward to these events for both the potential insights, as well as seeing the podcasters I now get to call friends.

Overall these events never fail to excite me and provide opportunities for us all to grow together. 10/10 event.

XOXO, Dumpster Salad”

One Final Note!

Finally! Another big shoutout to Sean Loots from The Podcast Catalyst for all the work that goes into making a podcast event like this possible. A lot of work goes on behind the scenes to make it all seem so effortless! So we salute you for all you’re doing for the podcasting space!

And, as always, we’re looking forward to your next event!

Navigating a podcast relaunch after co-hosts have split can feel impossible, but today, we are joined by Amber Romaniuk to share her expertise on the topic and show us that it is, in fact, possible to make your podcast a success again by showing up authentically! Amber is an emotional eating, digestive, and hormone expert and after years of binge eating and massive weight fluctuation, Amber decided to turn her life and relationship with food around, and now, she is helping others do the same through her work and incredible podcast, The No Sugarcoating Podcast. 

In this conversation, you’ll hear all about what inspired Amber to start her podcast and how a co-host split gone sour forced her into starting over and eventually led to more success than she could’ve imagined! We discuss how Amber handled the relaunch of the podcast through her authenticity and ardent desire to help the world heal before she shares all of the unexpected benefits she’s seen after going solo. She even shares advice for anyone going into a podcasting partnership as well as what she has learned from her own. This episode is filled with pearls of wisdom and inspiration to show up as yourself in the world so be sure to tune in now!

Takeaways From This Episode: 

Amber tells us about her background, how the media perpetuated her poor relationship with food, and her personal healing journey. When Amber realized how much happier she was once she freed herself from her food addiction, she was inspired to start her business to help other people achieve the same freedom. She tells us what inspired her to launch her podcast and how it’s adapted over the years. 

Amber originally started her podcast with a co-host and today, she tells us about their split, why it happened, and how she pivoted. Unfortunately, Amber’s co-host did not stick to their agreement following their split, changed all their passwords, and shut her out of their accounts. Amber had to start over completely and shares the lessons she learnt from this experience. 

The No Sugarcoating Podcast grew astronomically once Amber had overcome that hurdle due to her incredible authenticity and rapport with her listeners. Her desire to help the planet heal made it easy for her to pivot and in this episode, she tells us how she started again, why she prefers to do solo episodes more often than having guests on the show, and why you should never hold back from presenting yourself authentically. 

Amber shares all of the surprising benefits of going solo with us today and since splitting from her co-host, The No Sugarcoating Podcast has reached more people and has grown exponentially monetarily. Amber has also had more opportunities to meet like-minded entrepreneurs and business owners through her podcast. Amber even tells us about how she has gotten sponsors and brand partnerships. 

It can be quite difficult to stay consistent and continue to create content in your podcasting when you have recorded hundreds of episodes and Amber tells us that the key to never running out of ideas is to do what you love! Amber discusses why reproducing content and retelling your story is important before explaining how she remains consistent, how long her episodes are, and how beneficial delegation is. 

Amber goes on to share how she promotes her podcast and continues to build her community. She has adopted an attitude of gratitude and makes the effort to grab every opportunity that comes her way. Lastly, Amber answers our quick-fire questions and tells us what podcasting has taught her as a business owner, her non-negotiables in podcasting, the biggest lesson she learned, and more! 

Quotes:

“If you have a podcast partner and you’re working together, I don’t care how much you like each other, and how good of friends you think you are or brother, sister, whatever, like you need a contract.” — Amber Romaniuk [0:11:42]

“I’m actually so glad that I went solo because the podcast grew significantly once I started sharing my authentic journey, my stories, my vulnerability, what I had been through. I started attracting a lot more what I call my soulmate clients.” — Amber Romaniuk [0:14:12]

“Holding back served me no purpose or anyone else that was listening.” — Amber Romaniuk [0:18:39]

“The more vulnerable and authentic I am, the more well-received I am.” — Amber Romaniuk [0:35:54]

Resources from Today’s Episode: 

Amber Romaniuk

Amber Romaniuk on YouTube
Amber Romaniuk on Facebook

Amber Romaniuk on Instagram

Emotional Eating Quiz

Schedule a Complimentary Body Freedom Session

The No Sugarcoating Podcast
The No Sugarcoating Podcast on Apple Podcasts  

Episode 9: Leveraging Your Podcast to Open Doors to New Business Opportunities with Heather Pearce Campbell

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X