036: How to Take Your Podcast to the Next Level Using Video with Carli & Jennay

Carli van Heerden
May 27, 2024

With more than 2 billion active users, YouTube offers a tremendous opportunity to grow your audience. With this in mind, we welcome back our resident guest and Head of Content at We Edit Podcasts, Jennay Horn, to discuss the hot topic of video podcasts. When is the right time to do a video podcast? What is the best way to incorporate it into your podcasting routine? How can you benefit from adding video? We answer all these questions and more!

Tuning in, you’ll learn our top tips for adding video to your daily podcasting habits, including simple techniques to ensure you capture the right moments, drive engagement with your audience, and let them in on your process. You’ll even discover some creative ways to monetize your podcast with bonus content. So, if you’re looking to take your podcast to the next level using video, this is the episode for you!

Takeaways From This Episode:

To video or not to video? While you can certainly learn everything you need to learn, there is quite a steep learning curve when it comes to creating a full-blown video podcast. You need extra time, equipment, and a certain set of skills to make a successful video podcast. We suggest getting started by adding video to your daily podcast routine using our simple tips!

If you need a little bit of extra motivation for adding video to your podcasting process, look no further! Not only can video help you reach a wider audience, but it can also help you drive higher engagement by providing richer content for your listeners.

Not sure where to start? Audiograms and videograms are a great way to ease yourself into using video components for your podcast and entice listeners to tune in. They’re also great for cross-promotion with your guests, as they are highly shareable. Behind-the-scenes content and Q&As with your guests are the perfect next steps for adding video to your podcasting process, creating good video habits, and even monetizing your podcast with fun exclusive content.

Speaking of fun content, another way to add video to your podcasting routine is to have your guests film introductions for you. From building rapport to creating hype for your podcast, these guest intros are the perfect teasers! You can also record quick-and-easy teasers yourself by dropping some hints about upcoming guests and episode content. All you need is your phone!

Want to augment your audio with some visual aids? Try creating supplementary videos that go hand-in-hand with your podcast to help your audience gain a deeper understanding of your content. These supplementary videos can also be used to create online courses to monetize the work you’re already doing for your podcast, so they’re not only versatile but highly valuable too!

Live podcasts are another great way to incorporate video, and they’re accessible to anyone with just a little bit of tech-savvy! All you need is a platform like Zoom or even live broadcasts on Instagram. Do a live recording of your podcast, host a Q&A session with your listeners; whatever you choose, be candid and make it fun. Letting your listeners in on your process is a fantastic way to just strengthen your community.

Quotes:

“Video is such an important part of growing your podcast. It’s a great way to diversify your content, grow your audience, and also just give so much more value to your community.” — Jennay Horn [0:02:51]

“The reason you’re incorporating video is to draw your audience in [and] create a deeper, more connected relationship – Behind-the-scenes, Q&A, getting to know you better, getting to know your guest better is a fantastic way to strengthen the bond between you and your listeners.” — Jennay Horn [0:08:53]

“It can be super easy to hop on a trend and use that as a marketing [tactic] because you’re going to get the traction with the algorithm and it’s going to be promoting your show.” — @carlivanheerden [0:12:16]

“Technology has made this super easy for us. Do a live recording of your podcast. Host a Q&A session with your listeners. Let them send in questions that you can answer live. Use Instagram, Zoom, whatever platform you want to use. Live events are a great way to add video.” — Jennay Horn [0:14:05]