What Are Podcast Hosting Platforms?

In order to get your show out to the world, you need a podcast hosting platform – the bridge that connects you to your listeners.

Think of a podcast hosting site as your podcast’s central hub. It’s where your audio files, cover art, and necessary metadata come together. It’s like a delivery service that takes your content to platforms like Apple Podcasts and Spotify using your podcast’s RSS feed.

In simple terms, your podcast host is your secret MVP, connecting you with your audience, and handling technical tasks like syndication and storage.

Finding Your Perfect Podcast Hosting Platform

Now, here’s the key question…How do you pick the right podcast hosting platform? We’re making it super easy for you! With our Ultimate Guide to the Top Podcast Hosting Platforms in 2023. And with an array of options in 2023, from freebies to premium choices, the power is in your hands.

To help you navigate this terrain, we’ve curated a list of some of the top podcast hosting sites that cater to various needs and budgets.

Top Free Podcast Hosting Platforms

1. Buzzsprout

Buzzsprout, established in 2009, has evolved into a podcasting powerhouse. Their innovative tools synchronize seamlessly with leading directories like Apple Podcasts, Spotify, and more. With a free plan offering 2 hours of monthly audio and episodes hosted for 90 days, Buzzsprout opens doors for beginners and experts alike.

Their plans make it easy to sign up, no contract or credit card needed, and you can cancel at any time. They have packages that offer more advanced features, and these range from $12 – $24 per month. 

Buzzsprout has a clean, straightforward approach to hosting podcasts – which we love! We haven’t had any issues with Buzzsprout (and we host a few hundred podcasts with them) and so we highly recommend them as a podcast hosting platform.

You can view their full list of packages here.

Check out our Partners page for more companies we love. You may even find some special offers!

2. PodBean

PodBean is another great choice for hosting your podcast, providing a user-friendly platform to kickstart your podcasting journey.

Over 600,000 podcasters rely on PodBean’s hosting services to launch their show and achieve their podcasting goals.

Their always free, basic podcast starter package offers 5 hours of storage space with 100GB of bandwidth per month. You will also be able to build your own podcast website with access to beautiful podcast themes and a basic comprehensive podcasts stats overview. 

To find out more about PodBean’s offerings, including pricing and package options, explore the complete breakdown available here.

3. Podomatic

Next up, there’s Podomatic. Podomatic makes it easy to record and publish high-quality podcast episodes from anywhere! And with the Podomatic app, you can deliver content on time, grow your audience, check your stats, and more, no matter where you are in the world.

By picking Podomatic as your podcast hosting platform, you get powerful recording, publishing, stats & analytics, promotion, monetization tools and more, all in one place.

The free plan offers 15 GB Bandwidth/month, 500 MB of storage and no expiration (by all accounts, this is valid “till the end of the internet itself!”)

Podomatic also offers a number of paid packages, you can find out more here.

4. Spotify for Podcasters

Anchor is now Spotify for Podcasters. And Spotify for Podcasters is a comprehensive site catering to all your podcasting needs. You can use Spotify for Podcasters to create, distribute, analyze, and grow your show as well as gain access to exclusive earning tools and formats like video podcasts on Spotify.

By choosing Spotify for Podcasters, you can enjoy unlimited hosting and distribute your podcast everywhere. You can also take advantage of all that Spotify for Podcasters has to offer, with all-in-one, free platform with recording, editing, analytics, fan engagement, and monetization tools.

And great news, Spotify for Podcasters is free for everyone, all the time.

5. Spreaker

Sporting a sleek interface, Spreaker, as a podcast hosting platform, caters to both distribution and growth. And provides a podcast platform, with everything you need to distribute, monetize, measure, and record your podcast.

Spreaker’s distribution feature automatically distributes your content to all major listening platforms such as Apple Podcasts, Spotify, iHeartRadio, and Google Podcasts, expanding your audience reach with minimal time and effort.

Their free package let’s podcasters record and broadcast live from their studio app, make money with the Ads feature, customize your RSS feed, and a whole lot more!

You can check out Spreaker’s packages and pricing here.

6. Acast

Another option under the banner of Free Podcast Hosting Platforms is Acast.

Acast’s free package enables podcasters to record and edit studio-quality audio, offers unlimited hosting and downloads of episodes, distribution to every podcast app, advanced podcast analytics, and even the opportunity to make money through Acast+ and ads.

You can check out all Acast’s packages and prices here.

7. SoundCloud

Next up, there’s SoundCloud. 

While SoundCloud is most famous for its music roots, it’s also a great option for a free podcast hosting platform.

And SoundCloud does offer features specifically for podcasts and podcast hosts. With their embeddable player and RSS capabilities, you can share your podcast to any blog or website as well as podcast directories like Apple Podcasts and Spotify, all from one central hosting platform. 

Their SoundCloud Basic free package gives you three hours of content per month and some basic podcast analytics. 

SoundCloud does also offer paid packages which range from their SoundCloud Pro or their SoundCloud Pro Unlimited plan.

8. Podcasts.com

And our final contender in the “free podcast hosting platform” category is Podcasts.com. Podcasts.com makes it easy for podcasters at every level to upload, share, and track a show, without any technical training.

Podcasts.com offers SEO optimized directory listing, automatic subscriber updates, unlimited everything, easy Apple Podcasts integration, and Google Analytics integration. 

As a free podcast hosting platform, Podcasts.com offers all the features podcasters need to better manage podcasts all on one platform.

Top Paid Podcast Hosting Platforms

Now, if you’re looking for podcast hosting platforms that offer a little extra, and you’re willing to pay for said extra, here are the options for the top paid podcast hosting platforms available in 2023.

9. Libsyn

Libsyn, a podcast hosting veteran, boasts powerful tools for podcast networks and individual creators. Their packages offer publishing tools, media hosting, RSS support, website integration, and monetization features.

Libsyn hosts an incredible amount of podcasts, and is a top hosting choice for podcast networks.

All Libsyn’s podcasting plans include features such as, podcast distribution to all popular audience apps, access to podcast monetization through podcasts ads or podcast subscription creation, as well as free FTP uploads and dark mode publishing. Podcasters also get access to faster publishing with episode defaults and unlimited storage of text snippets for frequently used copy.

Check out all the Libsyn packages here.

10. Blubrry

Next up, another popular paid podcast hosting platform is Blubrry. Blubrry’s podcast hosting makes podcasting easier with their straightforward publishing platform, live customer support, stress-free migration and insightful statistics.

Blubrry’s seamless publishing platform, WordPress integration, and impactful analytics cater to podcasters seeking a smooth experience. They offer a variety of packages priced between $12 to $100 per month.

You can view the packages and the breakdown of their hosting plans here. 

11. Podigee

Podigee simplifies podcasting with its WordPress-friendly platform, analytics, and compatibility with major podcast directories. It’s a great fit for those who prefer an easy workflow and in-depth statistics.

This podcast hosting platform offers many powerful features to make podcasting simple.

If you pick Podigee, you’ll get access to features such as audio-enhancement as well as in-depth analytics so that you can track, measure, and improve your podcast.

You can check out their packages and podcast hosting pricing here. 

12. Castos

Ideal for WordPress users, Castos‘ Seriously Simple Podcasting plugin streamlines content publishing. So if your podcast website (and yes, a podcast website is a GREAT idea!) is hosted with WordPress, Castos could be your choice for podcast hosting platform.

Comprehensive analytics, YouTube republishing, and various plans make it an attractive option.

Some other perks for choosing Castos include private podcasts, unlimited episodes, unlimited podcasts, and a personalized podcast webpage.

You can check out all the options Castos offers here.

13. Simplecast

Next, there’s Simplecast. Trusted by thousands, Simplecast offers one-click publishing to major platforms, advanced listener analytics, and team collaboration tools. It’s an excellent choice for professional podcasters and networks.

Simplecast exists for the podcaster, giving shows of all shapes and sizes access to the same tools powering shows from some of the world’s biggest brands.

Check out there features and pricing here.

14. Captivate

Created by podcasters for podcasters, Captivate offers a range of features, including website creation, sponsor kits, private feeds, and more. It’s designed to help you share and grow your podcast with ease.

If you pick Captivate as your podcast hosting platform of choice, you will be able to create and distribute unlimited podcasts, get advanced analytics, monetize and promote in one simple, easy-to-use dashboard.

Find out more about Captivate’s packages and pricing here.

15. ZenCast

Another popular choice for paid podcast hosting platform is ZenCast. ZenCast focuses on optimization and audience growth with fast hosting, scheduling, and detailed statistics. ZenCast offers one platform with everything you need to publish, manage, and grow your podcast.

Picking ZenCast as your podcast hosting platform, you’ll get access to a customisable podcast player that looks great on all websites and is engineered to get you more subscribers. As well as website hosting that is included at no additional cost. With this, your podcast’s website will self update with each new episode that you publish saving you hours.

Check out all ZenCast offers here.

16. Audioboom

Audioboom is another leading global podcast publisher. Their services extend to well-known personalities and influential creators, making it a valuable platform for monetization.

Audioboom also aims to connect podcasters and advertisers with engaged audiences. With two powerful advertising products and true global scale, Audioboom offers podcasters options to help you deliver your campaign goals.

You can find out more about their packages here.

17. OmnyStudio

OmnyStudio caters to podcasters and radio stations, offering advanced audio management and publishing tools.

With OmnyStudio, you get unlimited storage, the option to manage multiple shows, as well as multiple users and permissions.

OnmyStudio also offers a whole range of great podcasting features, should you pick this platform as your podcast hosting site.

You can take a look at all their podcasting tools here.

18. Transistor

And finally, there’s Transistor. If you have multiple podcasts, Transistor might be the right choice for your podcast hosting platform. Transistor is often regarded as the best podcast hosting for multiple shows, because it gives you the option to create as many podcasts as you need, at no additional cost.

Another top feature of Transistor is the access to detailed podcast analytics. With these, you can view stats such as your average downloads per episode, popular podcast apps, number of subscribers, and even listening trends.

Transistor also offers a website builder which you can use to create a website for your podcast. You can pick the design, and Transistor will automatically generate a website for your show.

You can check out all that Transistor offers, as well as their pricing plans here.

Elevate Your Podcasting Journey with the Right Podcast Hosting Platforms

On your journey to podcasting success, selecting the right podcast hosting site is an important decision. Each of the top podcast hosting sites in 2023 brings unique features to the table. Whether you value simplicity, advanced analytics, monetization options, or seamless integration with major platforms, there’s a hosting site that aligns with your podcasting goals.

Before making your decision, consider factors such as pricing, storage limits, audience reach, and the level of technical support offered. Ultimately, the platform you choose should empower you to focus on creating remarkable content while effortlessly connecting with your audience on a global scale. So, take the time to explore these top podcast hosting sites and embark on an exciting podcasting journey that leaves a lasting impact.

In this post, we’ll discover the incredible potential of email marketing for podcasters, exploring practical tips and proven strategies to entice new listeners, keep casual listeners coming back, foster loyal relationships, and ultimately, push your podcast onto greater success.

But before we get into the “how” of using a newsletter to promote and grow your podcast, let’s dive deeper into why newsletters can be a really effective tool in your growth strategy toolkit.

Why Newsletters Are an Effective Growth Tool

Email newsletters are an effective way to grow and nurture an audience, thus making email marketing through newsletters an incredibly valuable tool for podcasters.

But those are not the only benefits. Email newsletters also offer the following:

1. Direct Communication: An email newsletter gives hosts a direct and personal way to communicate with their audience.
2. Audience Engagement: Newsletters can provide podcast hosts with a unique opportunity to engage with their audience consistently. 
3. Increased Visibility: Newsletters can help increase your podcast’s visibility and presence in the lives of your listeners.
4. Lead Generation: Newsletters can be used to capture leads and convert casual listeners into dedicated subscribers. 
5. Building Brand Awareness: Consistently showcasing your podcast via your newsletters helps reinforce brand recognition among subscribers. 
6. Nurturing Relationships: Newsletters provide an avenue for personalized communication, helping podcasters foster lasting, loyal relationships with their audience. 
7. Expanding Reach: Newsletters are easily shared. Subscribers who love your podcast and what you’re sharing will more than likely forward your newsletters to their circles, thus expanding your show’s reach.
8. Analytics and Insights: Newsletters can also provide valuable analytics for your podcast audience. This data can be incredibly helpful when it comes to marketing strategies, but it will also help you consistently create content that meets your audience’s needs.

Tips for Using an Email Newsletter to Grow Your Podcast

1. Make Signing Up Easy

The first step to growing your podcast audience through an email newsletter is to make the signup process simple and hassle-free.

This is something so simple, but also so easy to forget!

You want the sign-up process to be as simple and straightforward as possible. 

Start by ensuring that your sign-up feature is prominently placed on your podcast website and social media platforms. Pop-ups on your podcast website and any other web presence you may have is a top way to make signing up super easy on these platforms.

On your social media platforms, make sure of pinned Tweets, Threads, and images to promote your newsletter. Then ensure that it’s easy to find the necessary link. 

Make use of eye-catching graphics, and you’ll grab the attention of your soon-to-be podcast community members.

A seamless signup experience will yield a greater turnover in sign-ups, thus growing your mailing list, and if you follow the rest of our tips, this should then lead to greater growth for your podcast.

2. Offer Opt-In Incentives

A much-practiced method of growing your mailing list is to offer opt-in incentives. It’s an effective way to overcome any hesitancy of those casual perusers and to turn them into loyal members of your podcast community!

The key to this strategy working is you need to offer a valuable, desirable lead magnet for your particular target audience.

The key here is thinking of incentives that your audience will find attractive.

But some general ideas you could consider are exclusive content, such as downloadable resources, bonus episodes, or e-books, tailored to your podcast’s niche. Where applicable, you could offer discount codes, coupons, or vouchers. You could also consider totally unique offerings like your super-secret choc chip cookie recipe, or a free “meet-and-greet” style call with you.

Just remember, your offer has to be something your target audience would want.

By providing something valuable and beneficial to your target audience, you create a compelling reason for them to join your newsletter, increasing the chances of converting casual sign-ups into loyal listeners.

3. Give a Personal Touch

One of the key reasons why newsletters can be such a powerful tool for growing an audience in general, and specifically for growing a podcast audience is because they are a personal, direct way of connecting with said audience.

You can kick this up a notch by applying personalizing elements to your newsletter.

Personalization is a great way to help build and foster those strong connections you’re looking for with your audience. 

Some practical ways to add that personal touch to your podcast newsletters:

• When new subscribers sign up for your newsletter, send a warm and personalized ‘sign-up’ email, welcoming the new member to your community. 
• Use personalization tools in your newsletters. Depending on the platform you use to create your newsletters, you can usually make use of features that enable you to address each recipient by name.
• Use CTA’s that encourage natural engagement. Ask questions, request feedback, but do this in a way that feels natural and personal. Opening up channels that foster two-way communication helps create a sense of belonging in your readers, which can then translate to your readers becoming loyal members of your podcast community.

*Further reading: Check out this informative article on the effectiveness of personalizing your email newsletters.

4. Offer Engaging Content

While all the tips we’re sharing on this post will help you use your email newsletter as a way to promote your podcast and grow your audience, none of those tips will actually work without this one: you need to ensure that your newsletters consistently offer engaging content. Content that your target audience finds valuable, that’s one. But two, it’s also got to be content that creates a buzz around your podcast and your podcast community.

This is, after all, the whole reason you’re launching a podcast newsletter in the first place!

But just what classifies as engaging content?

Well, that will largely depend on your particular target audience. But we’ve got some ideas to share with you:

• Episode highlights: You could summarize and highlight the most exciting or valuable nuggets of your recent podcast episodes. These will effectively pique the curiosity surrounding your show and encourage subscribers to become listeners.
• Guest spotlights: You could feature highlights of your latest guest interview, or share guest profiles of upcoming guests.
• Behind-the-scenes fun: Share snippets or behind-the-scenes pics from your podcast episodes. These can help strengthen that bond between you and your community as it gives them a greater sense of who you are.
• Exclusive content: You can also share exclusive content or bonus sneak peeks in your newsletters. 
• Listener feedback and testimonials: Share positive reviews or feedback from your listeners in your newsletter. This, in turn, could spark the desire of your listeners to leave you those positive reviews.
• Curated episode lists: If you create each newsletter around a particular topic, then share some of your episodes that align with that topic. 

TAKEAWAY

Remember, your email newsletter should go beyond merely promoting your podcast episodes. Your aim should be to provide your subscribers with engaging and valuable content that delivers what they’re looking for. Show that your podcast also is exactly what they’re after, and your newsletter will successfully increase your listener base.

5. Have Direct Links to Your Podcast

Remember, the whole purpose of starting your newsletter is for podcast promotion and audience growth for your show. So, make it easy for your subscribers to access your podcast episodes! This follows the same logic as Point 1 of this post. You want to make it as easy as possible for your readers to become part of your podcast community.

So make sure you’re including direct links to your podcast in general, or even to your latest episode. Again, remember that quick, easy access to your content enhances the overall user experience and encourages more users to follow through on the desired action. And in this case, that desired action is becoming a follower or subscriber of your podcast. So make it easy for your readers to do this!

BONUS TIP!

You can also use your newsletter as a way to ask your community to leave your podcast some ratings and reviews! Use a direct link to your show on Apple Podcasts or Spotify, and craft a genuine CTA requesting those reviews, and you should see that these numbers start to increase.

6. Use Your Analytics

It needs to be explicitly stated that building a thriving newsletter will take time. That’s just a fact. Another fact is that you’re probably not going to “get it right” the first time around. Maybe not even the third time around.

Totally okay! 

But there is a way to slice down the number of those “trial and error” attempts.

Use your analytics. Whatever platform you’re using to create and send out your email newsletters will give you the ability to track and analyze your metrics.

These metrics will include aspects such as your open rates, your click-through rates, and some can even monitor the levels of your subscriber engagement. 

And the beauty of analyzing this data is that it can help you get a great understanding of what content resonates best with your audience. But more than that, it will give you the insight that will enable you to tailor your future newsletters to offer more value and better serve your audience.

And look, analytics aren’t everything. So don’t put all your faith in them. But they are really useful indicators of how your newsletter is meeting the needs of your audience. But most importantly, it should help you see track the conversion rate of newsletter subscribers who become podcast listeners or take desired actions, such as leaving reviews or sharing episodes. 

Even the not-so-great analytics of your unsubscribe rate can be really helpful. Yes, it can be disheartening to see these numbers. (Believe me, I know!) But at the end of the day, these numbers are just another way to help you adjust your strategies and content to better serve your audience.

7. Promote Your Newsletter

And finally, if you want to use your newsletter for podcast promotion and audience growth, you’re going to need to promote your newsletter.

I know, it sounds a little like a “chicken and egg” scenario, but a newsletter will, unfortunately, not grow itself. So, if you’re looking to use your newsletter as a serious podcast growth tool, then you’re going to need to seriously grow your mailing list.

But the good news is that there are plenty of ways to do this effectively.

• You can start by leveraging your social media platforms. Create fun posts, Stories, Reels, or even TikToks (if that’s where your target audience “hangs out”) letting your followers know you’ve got an amazing new email newsletter you know they’re going to love.
• You can even use your podcast episodes to promote your newsletter. (I told you, “chicken/egg.”) Remember, your newsletter gives you a fantastic channel through which to foster relationships with your audience. So besides building new connections with those who haven’t signed up for your podcast (yet), your newsletters also allow you to deepen the existing relationships you have with loyal listeners.
• Make active use of those opt-in incentives we talked about in Point 2. These are a great way to boost your subscriber numbers. 
• Run a fun giveaway via your social media platforms and make signing up for your newsletter one of the requirements for entry into the giveaway. 
• Remember, those pop-ups on your website are another easy way to promote your newsletter!
• Embrace the power of cross-promotion and collaboration! Collaborate with other podcasters or content creators in your niche to promote each other’s newsletters and podcasts. This can be done through guest appearances, but just some simple shoutouts or a couple of posts on social media will have the desired outcome. 

To Conclude

By combining the intimacy of email marketing with compelling content and consistent engagement, podcasters can leverage the power of the email newsletter to effectively promote their shows, attract new listeners, and nurture a dedicated podcast community around their show.

And yes, while getting email marketing right for you, your show, and your particular audience is a challenge, with our tips and your commitment to consistency, you, too, will reap the benefits of email marketing for your podcast.

By employing these valuable tips, you can harness the power of an email newsletter to effectively grow your podcast audience and build a strong community of devoted listeners. So, start crafting those compelling newsletters and watch your podcast thrive like never before!

Looking to add some new favorite newsletters to your inbox? Then sign up for our newsletter and join us on The Journey!

Each week on The Journey, we share our hottest podcasting tips and tricks, news and top stories grabbing our attention, and some amazing insider guidance for building your podcast brand in our new segment called Founder’s Corner! 

Sign up and check it out!

The Most Effective Ways to Promote a Podcast

1. Utilize Social Media

First up, to effectively promote a podcast, you need to utilize social media. Social media is a powerful tool for promoting your podcast. Use platforms like Twitter, Instagram, Facebook, and even TikTok to reach your audience and promote your podcast. Create dedicated accounts for your podcast and share sneak peeks, behind-the-scenes content, and snippets of your episodes. Social media can help you add a visual element to your podcast. But social media is also one of the best ways to connect with your listeners in real time. And so it’s a great channel to build a relationship with your listeners.

Use hashtags, promote episodes, and engage with your listeners to build a community around your podcast. Don’t be afraid to collaborate with other podcasters or brands to grow your reach on social media.

Related read: Social Media Marketing Options for Podcasts

2. Leverage Digital Advertising

Next, Podcast Marketing Strategy Number 2: Leverage the reach power of digital advertising. Paid advertising is an excellent way to reach new listeners and promote your podcast. Brands of all kinds use paid ads to grow their following and build brand authority. So why shouldn’t podcasters do the same? Your podcast is essentially a brand after all!

Platforms such as Facebook Ads and Google Ads can help you target specific demographics and interests relevant to your podcast, and drive traffic to your podcast. Consider investing in some ads to boost your listenership and the reach of your podcast. This could be a really effective way for you to promote your podcast.

Do your audience research, target your ads strategically, and you should get many new ears tuning in to your podcast.

Related read: The Best Podcast Marketing Tools for Your Podcast

3. Guest on Other Podcasts

Another effective strategy for promoting a podcast is to look for opportunities to guest on other podcasts. Guesting on other podcasts is a great way to build your listener base and extend your reach. It’s one of the tried-and-true ways to build your authority and build a presence for your podcast.

Reach out to other podcasters and see if they’re interested in interviewing you as a guest on their podcast. But be sure to do your research and pick the podcasts who either share your target audience, or whose target audience is aligned to your podcast niche. Remember, the aim is to convert their listeners into members of your podcast community.

And another important point to remember. When you do appear on other podcasts, make sure to share it with your social media followers and promote it on your podcast as well. This is essential in turning this promotion strategy into one that actually works effectively.

4. Optimize Your Website and Focus on SEO

Next up, if you want to effectively promote your podcast and grow your podcast audience, you want to optimize your podcast website and focus on Search Engine Optimization (SEO) tactics. Your podcast website is the central hub for your show, so optimizing it for SEO is crucial. Make sure your website is optimized for search engines with targeted titles, descriptions, and tags. Consider enhancing your website with blogs, videos, or other content to boost your website’s traffic and engagement.

Need a little help understanding SEO strategies? Check out this article from Neil Patel: 25 Ways to Have SEO Success with Google in 2023.

Also, keep track of your performance with analytics. And adjust your SEO tactics based on the results you’re seeing and the feedback from your listeners. We’ll say it again. Think of your podcast as a brand. And then think about how these brands show up in the world. How do they increase their authority, and grow interest in their products and services, and their brand identity overall? In many instances, you can tweak and adapt these methods for effective podcast promotion and podcast marketing strategies.

Don’t have a website for your podcast? Check out our thoughts on the topic here: A Successful Podcast Website Needs These 12 Key Things

5. Attend Networking Events and Conferences

Another way to effectively promote a podcast is to attend podcasting conferences, podcast events, and even podcast-focused networking events. These events allow you to meet other podcasters, network for guest spot opportunities, meet avid podcast listeners, and even learn new strategies and techniques to improve your podcast.

Attending these events can also give you the chance to speak and showcase your expertise in front of an audience. This is great exposure for your podcast and can be a way to attract new listeners. For many of the podcast events and conferences taking place over the year, you can apply for speaker slots, so sign up for all their newsletters, so that you don’t miss these opportunities.

Related read: The Exciting Podcast Events of 2023 – Part 1. Then keep an eye out for Part 2 dropping later this month!

6. Submit Your Podcast to Podcast Awards Programs

Finally, our last effective strategy for promoting a podcast is to submit your podcast to some of the many awards programs the podcast industry has on offer. This can be a really great way to grow your podcast’s presence, reach more listeners, and grow your authority in the industry. And it doesn’t hurt to get some recognition for your amazing podcast!

There are many awards programs available for podcasters around the world. Some are for podcasters from particular countries. Some are for podcasts from a particular genre. And many are open to podcasters from all parts of the globe. You just need to do a little digging to find the ones where your podcast has the best chance of success.

To help you out a bit, check out this post: Podcast Awards 2023 and How To Get Your Podcast Nominated.

Conclusion

With these actionable strategies for effective podcast promotion and podcast marketing, you can take your podcast to the next level, extend your reach and grow your listenership. Utilizing social media, leveraging digital advertising, guesting on other podcasts, optimizing your website for SEO, attending podcast events, and entering your podcast in awards programs will all create opportunities for your podcast to garner greater recognition. This is what you need to do if you want your show to have the kind of reach successful podcasts are able to cultivate.

But remember, the real key to promoting your podcast effectively is consistently offering valuable content that meets the needs of your audience. Do this, stay true to your mission and brand vision, and apply these strategies, and your podcast will cement its place in the industry as a podcast that’s here to stay…and grow!

Related read: Easy Ways to Promote a Podcast if You Lack Marketing Skills

Whether you are an experienced podcast host, or just getting started in the world of audio creation, this blog post has something for everyone. Join us as we dive deep into how you can consistently create buzz around your podcast and take your show from strength to strength with these podcast promotion tips and tricks.

Tips and Tricks for Successful Podcast Promotion

Our first two tips for successful podcast promotion are kinda like bonus tips. They’re not directly related to promoting a podcast. However – and it’s a BIG however – it is our firm belief that not following these two tips first will eventually tank any type of promotion strategy you try to employ.

Basically, if you don’t follow these two tips, then it won’t matter how many of the other promotion tips and tricks you try, they’re not going to yield the results you’re looking for.

So, with that out of the way, let’s dive into those tips…

1. Invest in Quality Audio Equipment for Your Podcast

If just you’re starting your own podcast, you’ve probably done your fair share of research on how to make your content stand out. You’ve probably thought about your topics, your guests, your approach, and even what color scheme you want for your podcast artwork. And yes, all of this matters when it comes to helping your podcast stand out from the crowd.

However, one aspect that can be overlooked but is incredibly important is the quality of your audio. No matter how great your content is, if your audio sounds like it was recorded in a dumpster, your listeners won’t be sticking around. That’s why investing in quality audio equipment is crucial for making your podcast a success. We’re talking overall, but especially as you start looking for ways to promote your show and grow your audience.

2. Create Quality Content

If you know the Podcast Digest (our blog, ICYDK) at all, you will know that the tip we dish out most liberally is the fact that podcast success hinges on quality content. And surprise, surprise, this post is no different.

But for good reason!

Because you’re not going to find success in the podcast space if you have subpar-quality content. You can try all the promotion techniques and strategies you like – and they will get your show in the ears of more listeners – but none of that matters if you’re not converting those listens to follows.

And you can only do that through quality content.

While it may seem tempting to rush through the content creation process just to get your episodes out there, taking the time to ensure your content is of the highest quality will pay off in the long run. So, put in the work to create quality content and you will have laid a solid foundation for podcast success in all areas.

Now, let’s shift to the tips and tricks focussed specifically on successful podcast promotion…

3. Research Your Target Audience and Identify How to Reach Them

Successful podcast promotion starts by having a clear understanding of whom it is that you’re promoting to. It all starts with conducting thorough research to understand who your audience is and how they prefer to engage with your podcast and your content.

By identifying your target audience’s demographics, interests, behaviors, and pain points, you can tailor your marketing messaging to better resonate with them. Additionally, knowing which channels they prefer to use, such as social media or email, will allow you to reach them more effectively. This is the key to any successful marketing strategy, and the same rules apply to podcast promotion.

By taking the time to research and truly understand your target audience, you can build stronger relationships with your audience and increase the success of your marketing efforts. So really take the time to get to know your audience, and you’ll find that the promotion and marketing strategies you develop and utilize will consistently hit the target.

4. Utilize Social Media and Create an Engaging Presence

Our next tip for successful podcast promotion can be found in the realm of social media. Social media has revolutionized, not only the way we communicate with others, but the way brands and businesses promote their brands and connect with their target audience. And so it follows that it will work for your podcast, too.

From Facebook to Twitter, and Instagram to LinkedIn, there are plenty of social media platforms to choose from and harness. And your choice of which social media platform to use will depend on that thorough audience research you conducted. Find where your target audience ‘hangs out’ virtually, and focus your social media marketing efforts there.

Creating an engaging presence on social media is crucial to standing out in the vast sea of content. It also gives you a way to bring in a visual component to your audio content, and a channel to form deeper connections with your listeners. And this connection is key to long-term podcast success.

5. Develop Relationships with Influencers in Your Field

We can’t really discuss “social media” and “promotion strategies” without broaching the topic of influencers. Yes, there are differences of opinion when it comes to all that goes along with “social media influencing.” But the fact still remains that when it comes to establishing yourself in your industry or niche, having strong relationships with influential people can make all the difference.

This is where developing relationships with influencers in your field comes into play in successful podcast promotion strategies. It’s not just about connecting with anyone and everyone, but rather finding those individuals who have an alignment with your brand and your target audience, and who can help amplify your message to a wider audience.

So, take stock of who you, and most importantly, who your target audience views as influential. And start reaching out. Yes, it could be a lot of rejections and slow-going in the beginning. But all you need are one or two awesome connections, and you will find you’re able to reach a larger audience.

6. Network with Other Podcasters

Tip Number 6 for successful podcast promotion, network with other podcasters. Networking with other podcasters and even other professionals in your field can open up a world of opportunities. Connecting with fellow podcasters can provide you with guidance, advice, support, and even genuine friendship.

And epecifically in relation to the topic of this post, can also help you successfully promote your podcast. You never know what amazing collaborations or other such opportunities could be waiting just around the corner through your new network. Not to mention the incredible friendship and comradery you’ll find along the way!

7. Look for Cross-Promotional Opportunities

One of the most successful podcast promotion strategies that we’ve seen in action is cross-promotion between podcasts. This super effective podcast promotional strategy involves collaborating with other podcasters so that you get access to their audiences and vice versa.

If you’ve done your job as podcast host well, your audience will trust you. They will take your advice as if it is that of a close friend. So when you recommend a particular podcast to them, they are more than likely going to check it out. And if you’ve done your job really well, you’ll only be recommending other podcasts that you strongly believe your audience will love. They’ll become fans of said podcast, and that podcaster’s audience will grow.

And because you’ve both done your homework and know that you share a target audience, when they do the same for you, you’ll gain a ton of new, loyal listeners. And this is the most desired end result when we’re talking successful podcast promotion.

So, you can see why this is a super successful podcast promotion strategy…when it’s done right.

8. Leverage Paid Advertising Strategies to Increase Visibility

And for our final tip for successful podcast promotion, we present….a paid-ad strategy!

I will preface this tip by stating that paid ads can be hit or miss. And this can be boiled down to a couple of things, but for the most part, it could be your targeting, the algorithms (on that particular day), or somewhat of a combination of the two. But the bottom line is that paid ads and boosted posts can be really effective for brands and businesses, so there could be good success for your podcast, too.

Because in today’s fast-paced digital age, investing in paid advertising strategies can give you that edge by helping you reach a broader audience.

By utilizing a variety of paid advertising strategies such as Google Ads, social media advertising, and even display ads on some of the top podcast directories and listening apps, you can increase your visibility and reach your target audience in a more targeted and effective way.

Platforms like Google Ads, Facebook Ads, and Twitter campaigns offer unique targeting options, allowing you to reach specific demographics and interests. (Again, another reason why understanding your target audience really well really pays off!)

By taking advantage of these advertising channels, you can increase your visibility and grow your listener base, ultimately leading to the greater success of your show.

The benefits of paid advertising are significant, and with the right strategy in place, you could see a significant return on your investment.

Looking to find out more about paid ads? Check out this article: Paid Advertising in 2023: What it is (& How it Works)

To Conclude

In conclusion, producing and promoting a successful podcast takes time and effort, but the rewards are worth it. Whether you’re a veteran podcaster or are just dipping your toes into the water, these tips will help ensure your podcast promotion efforts run as smoothly as possible.

From investing in quality audio equipment to taking advantage of paid advertising strategies and leveraging relationships with influencers, these secrets of successful podcast promotion will kick your podcasting goals into high gear. It does take a bit of hard work and dedication, and implementing the promotion strategies that best suit you, your podcast, and your audience, but do this consistently, and you will help your podcast reach its full potential!

Related read: Easy Ways to Promote a Podcast if You Lack Marketing Skills

By understanding how to optimize your presence on this platform, and with some specific strategies in your marketing arsenal, you can effectively drive more traffic and followers back to your podcast.

With the rise of video podcasts in mind, today we’re sharing all the different ways that podcasters can use YouTube as a tool for podcast growth.

But first, a little background…

Introducing Podcasts to YouTube

First up, we want to state that we are definitely not saying that everyone has to start a video podcast. Yes, video podcasts are on the rise. But we don’t believe that video podcasts are going to obliterate the traditional podcast.

But we do think that adding some sort of video component to your podcast is a great idea for all types of podcasters. Whether you eventually launch a video podcast or not.

And we do think that we are heading to the time for podcasters to look at YouTube as another channel for their podcast content.

Why?

Well, because the platform itself is making moves to bridge the gap to the podcasting space. It was recently announced that YouTube Music is officially rolling out podcasts for their US users. This update has made it possible for users to listen to podcasts in the background, for free.

Couple this with the fact that YouTube Music is fast becoming the number one platform for listening to music online, you can see why there is a lot of potential for diversifying your offerings by channeling at least some of your podcast content via YouTube.

However, we will also be the first to admit that YouTube doesn’t have the whole “YouTube for Podcasts!” thing completely figured out just yet. A lot of the pieces are there. But they’re not making a complete picture just yet. If ya know what I mean?

I digress.

Back to why YouTube could be a great channel for podcasters looking to grow their audience and expand their reach…

The Benefits of Growing Your Podcast Through YouTube

The above is not the only reason podcasters should consider turning to YouTube as a way to grow their podcast. Sharing your podcast via YouTube will allow you to reach a wider audience. Because you can also tap into a whole new demographic of viewers who might not necessarily listen to podcasts (yet). But who actively watch videos or listen to music on YouTube.

Those YouTube Shorts, audiograms, or videograms that you could be sharing via your YouTube channel could be just the right hook to land you many more eager listeners, who otherwise wouldn’t have discovered all that you and your podcast have to offer. (More on this in a bit…)

Not to mention the added bonus of potentially being able to monetize your YouTube channel through ads and sponsorships. But that’s a discussion for another day.

Now, onto the heart of this post. The tips you should definitely try if you’re looking to grow your podcast via YouTube.

Tips for Growing Your Podcast via YouTube

1. Leverage the Power of Visuals

You’ve heard the saying, “A picture is worth a thousand words”. Well, this is the basis for our first tip for growing your podcast via YouTube. Our first tip is to lean into adding a great visual component to your podcast offering.

As we’ve already mentioned, YouTube Shorts offers a great way for ‘traditional’ audio-based podcasters to branch into video. Bite-sized videos are obviously much easier to dabble with. And with plenty of software out there to help you make high-quality audiograms and videograms, this could be a really effective, and fairly easy, way to reach a new audience via video.

You could also start filming your recording sessions, or your podcast interviews, and pick the top sound bites to share via your YouTube channel. This is another great way to wield the power of video and the popularity of YouTube in your favor.

Just remember that quality is key. Your videos have to be able to stand up to the rest of the content out there, especially those that fall within your niche.

If you’re not able to commit to creating high-quality videos, then now is not the time to add video to your podcast offering. Our honest advice is that if you can’t do it at high-quality, then don’t do it at all. As poor videos will have the opposite outcome of what you’re looking for.

2. Utilize Smart Strategies in Your Video Titles and Descriptions

When it comes to using video content to reach a new audience, the right title and description can make all the difference. Not only do they provide important information to viewers, but they can also impact how easily your video is found through search engines.

And with over 2 billion monthly active users on YouTube, it’s essential to make sure your videos are being seen by the right people.

So, how can you make the most of these elements? Utilizing smart strategies is key. This includes incorporating the right keywords into your titles and descriptions, crafting catchy headlines that entice viewers to click, or making sure your descriptions are detailed and accurate. By taking the time to optimize your video titles and descriptions, you can increase your chances of reaching a wider audience and growing your podcast following.

By utilizing keywords, tags, descriptions, and other SEO tactics, you can increase your video’s visibility and ultimately drive traffic to your channel. Which, in turn, should drive more listeners to your podcast.

3. Create an Attractive Thumbnail that Entices Viewers

Having an engaging and attractive thumbnail can be the difference between someone clicking on your video or scrolling past it. So don’t overlook this part of your YouTube strategy!

The power of a well-crafted thumbnail lies in its ability to quickly capture the attention of potential viewers. And then convince them to hit that play button. A great thumbnail is simple, bold, and visually appealing – it should also provide a glimpse into what the video is about.

Whether it’s a striking image or a clever tagline, taking the time to create a high-quality thumbnail will undoubtedly pay off in the long run and help your content stand out in a sea of online noise.

4. Analyze Performance & Optimize Videos for Maximum Engagement

Moving on to Tip Number 4. In order to make the most out of your video content, and to have it actually achieve the end goal of growing your podcast audience, it’s crucial to analyze its performance and optimize it for maximum engagement.

This means taking a deep dive into your analytics to understand who your audience is, where they’re coming from, and what they respond best to. Are your viewers dropping off after the first few seconds? Maybe it’s time to rework your opening. Are they more likely to click through to your website or follow your podcast if you include a call-to-action at the end of your video? Then make sure that CTA is compelling! Just remember to add the relevant links to your video description!

Experiment and find out what works best for you. By constantly analyzing and tweaking your video content, you’ll be able to increase your engagement, grow your audience, and ultimately drive more traffic to your podcast.

5. Make Sure Your Audience Gets Notified When You Upload a Video

Finally, a simple tip to help you utilize YouTube to grow your audience is to simply make sure that your YouTube audience gets notified whenever you upload new content.

Videos are constantly being uploaded, so it’s easy for your content to get lost in the crowd. That’s why another great tip is to let your audience know when you’ve uploaded a new video. Whether you have a loyal following or you’re just starting out, notifying your viewers is a key component to growing your audience and building a strong community.

Encourage your YouTube followers to hit that “Subscribe” button, but don’t stop there. Share links to your YouTube videos via social media, your email newsletters, and any other platform used by your audience. Create a great buzz around your videos, and you’ll also be creating a great buzz around your podcast. A win-win situation!

End Credits

Overall, sharing your podcast content on YouTube could be an effective way to reach more listeners and take the next steps toward establishing a larger audience for your podcast.

But don’t be intimidated by all of the various strategies you could use. Start out small and strategic, and aim for high-quality, and it should seriously pay off.

And with the rise of video podcasts, and with YouTube themselves focusing on podcasts, now is a fantastic time to find ways to use YouTube and video as a way to grow your podcast audience and expand your reach.

So, let those creative juices run freely and give video content a try!

Related read: How to Start a Successful Podcast on YouTube

Cold emails are a great way to get in touch with potential customers and partners. They open the door to making personal connections, building relationships, landing that next podcast interview, or generating new leads. However, if not done correctly a cold email can have the opposite effect. Instead of converting those leads, it could land you in the spam folder, or worse, the bin, and all those opportunities disappear into the ether. And you certainly don’t want that! That’s why it’s important to hone the skill of crafting cold emails that are both effective and engaging. 

But before we get to the how, let’s talk about the what…

Specifically, exactly what a cold email is.

What is a Cold Email?

A cold email is defined as an unsolicited email sent to someone who has not previously expressed an interest in hearing from you or your business. Cold emails can be used for networking, promoting yourself or your business, and even for sales purposes. Cold emails are different from other types of marketing because they are sent to people who have not agreed to receive them.

And therein lies the rub. 

Because in order to land that podcast interview or partner with that dream brand, you have to overcome the fact that your intended recipient has, up until this point, not agreed to this communication. This barrier has to be overcome if you want your email to deliver the intended outcome.

In short, you have to show that your cold email, in fact, offers a hot commodity.

And that’s exactly what we want to help you with today.

We receive a fair amount of cold emails, or “pitch emails”. Many go straight to the trash. (Sorry, but it’s true.) Others are opened…and then get sent to that trash can in cyberspace. But there are some that have us seriously considering the offer on the table, and have resulted in favorable outcomes.

So, what’s the difference between all these cold emails? Keep reading as we break down our tips for crafting a cold email that actually converts, and what to avoid if you don’t want to be iced out!

Steps for Creating a Cold Email that Actually Converts

1. Develop a clear tone and structure for your email 

Step Number One for creating a cold email that converts lies in the planning. Before you start writing that cold email, it’s important to have a clear idea of what you want your email to accomplish. Are you trying to land an interview? Promote a product or service? Introduce yourself and build relationships? Once you know the purpose of your email, choose a tone and structure that will best serve that purpose.

A word of warning…

Once you know the tone and structure you want your email to follow, by all means, create a template.

BUT…

If you have different purposes for different cold emails, create different templates! Pitch emails, or cold emails, are definitely NOT a “one-size-fits-all” type of operation! But more on that in a bit.

Next up, Tip Number 2…

2. Craft a compelling subject line

The next step in creating a cold email that converts is creating an email that is actually opened! And in order to do that, you need a subject line that gets your foot in the door. Or in this case, gets your recipient, at the very least, opening your email.

You need to take time and work on your subject line. You need to make your email stand out from all the other emails assailing your intended target’s email.

In short, you need a subject line that grabs the recipient’s attention.  It should be concise, to the point, and it should set expectations of what they’ll find in your email.

Insider Tip

If you’re reaching out to a popular brand, or a “big name” in the podcasting space, for instance, you have to consider the fact that they likely receive tons of cold emails every day. So a generic subject line like, “Business opportunity for you” is probably not going to get your email opened. Subject lines are a vital part of crafting a cold email that actually converts, so don’t overlook this step.

Want more insight into writing killer subject lines? Check out this post: 13 Tips on Writing an Email Subject Line (Plus 100 Examples)

Speaking of generic, let’s tackle Tip Number 3…

3. Know your audience and personalize your message

While all the other tips are important, this one is probably the most important. Sure, you crafted a great subject line, and got us opening your email. But want to know what’s sending your pitch email on a one-way trip to the trash can in the sky? A generic message!

For example, if your pitch email has a line like, “I have a great opportunity for your business.” To the trash it goes! 

Why? 

Because you didn’t even take the time to state what business you’re referring to! A sure sign that this is just a generic template you use for whoever you’re reaching out to.

If you want to send a cold email that actually delivers, do not do this! I repeat (in caps) DO NOT DO THIS!

Rather, show that you’ve at least done some homework on who the business/person/brand/etc. are and what they offer. Include some details that make the recipient feel that you’re actually talking to them as an individual. 

In general, if you can offer a solution or an opportunity that is tailored specifically to the recipient, they’ll be far more likely to respond favorably. Or at the very least, pique their interest enough that they reach out to you to find out more.

4. Establish your credibility 

Next up, you also want your cold emails to establish your credibility and niche authority. You can establish credibility by demonstrating your knowledge and skills in the cold email. Explain how your product or service can help them, or what they can receive should they choose to take you up on your offer. 

If applicable, you could provide relevant data and research, or cite customer testimonials as evidence of your credibility.

5. Clearly explain what you are offering and why it is beneficial to the recipient 

Next up, your cold email should clearly convey what you are offering and how it can benefit the recipient. The more specific and relevant you can make the offer, the better. Remember, you’re avoiding generic at all costs! 

Avoid lines like, “This offer is beneficial to both parties.” How? What precisely do you mean by this?

(Can you tell this is another “straight to trash” offense?)

Rather, you want to explain to each recipient what your offer can do for them. Explain why they should take you up on your pitch, and how it will help them in the long run.

Highlight what you can do for them in terms of solving their problems, making their lives easier, or helping them reach their goals. 

Bottom line? You also want to use your cold email to show that you understand the recipient’s needs and that you have a solution to help them meet these needs, reach their goals, or overcome any problems they may be facing.

6. Offer an incentive

Your cold email could also include some sort of ‘hook’ or incentive. This is not always necessary but may be something that tips the scales in your favor, depending on the purpose of your cold email or pitch, and what you have to offer.

If you’re offering a product or service, depending on what action you’re wanting the recipient to take, you could offer them a free trial or sample, even if they’re not planning on taking you up on whatever your initial pitch is. 

This is a great way to help you keep your foot in the door. But more importantly, it can show that you’re serious about the pitch, and confident in what you have to offer. In short, it can help establish your authority, and this will always keep you in good stead, even if something only comes to fruition down the line.

7. Include a call-to-action that encourages reply or further engagement

As you’re getting ready to sign and send your cold email, you’re going to want to include a clear and logical call-to-action. The action you’re wanting your recipient to take should obviously align with whatever your initial pitch was. But whatever it is, it should be clear, easy to understand, and as easy as possible for your recipient to execute.

8. Follow-up

Finally, it’s totally okay to follow up after a few days if your initial email garnered no response. 

However, this email needs just as much care and precision as your initial cold email. As such, you still need to consider your subject line. And you still need to make sure that this email does not feel generic or impersonal.

In addition, this email also needs to be respectful and avoid any language or syntax that could read as passive-aggressive.

As a bonus tip: Try not to inundate your recipients with your requests. Instead, wait a couple of days in between each one and include new information or a varied call-to-action.

Conclusion

Cold emails can be incredibly effective…if crafted correctly. Above all, it’s important to take the time to craft an email that is personal, relevant, and engaging.

Do your research. Make sure your brands or goals align. And steer clear of anything that feels generic or impersonal. And with a little practice, you should see an increase in responses from your cold emails!

Related read: Growing Your Podcast Audience Through Email Marketing

These high-paying affiliate programs offer a variety of opportunities across a myriad of sectors and industries. So you’ll be sure to find programs that align with your goals and interests.

With these amazing options, you can start that side hustle and generate a steady stream of passive income.

But before we share these incredible affiliate program opportunities with you, let’s define an affiliate program:

What is an affiliate program?

An affiliate program is a mutually beneficial partnership between a company and an affiliate. Essentially, the affiliate promotes the company’s products or services through various marketing channels, such as their website, social media platforms, or email lists.

The company then compensates the affiliate for any resulting sales or traffic that the affiliate generates. This allows companies to expand their reach and increase their sales, whilst also providing affiliates with an opportunity to earn passive income. In today’s digital age, affiliate marketing has become a popular and effective way for businesses to increase their online presence and drive sales. As well as being a great way for people to earn extra income.

Sounds great, right?

So what are you waiting for? Start exploring these high-paying affiliate programs today!

1. We Edit Podcasts

Yes, that’s us! And yes, we’re putting ourselves in Spot #1. But that’s just because we’re super proud of the affiliate program we have to offer!

With our new affiliate partner program, you can add a steady stream of additional revenue to your bottom line.

That’s because we offer a 15% commission structure for all your referrals!

And the best news is that you can create a new income stream in 4 easy steps. All you have to do is sign up for an affiliate account. It’s a super easy process. And, did we mention…free?!

You’ll then get your unique referral link, and you can start promoting your link to your friends, family, and your audience, and start earning those commissions!

You can find out more about our Affiliate Partner Program. 

2. Hubspot

HubSpot is the ultimate CRM – a one-stop shop for linking sales, marketing, content management, and customer service.

HubSpot offers a commission rate of 30% recurring rate (up to 1 year). For example, if someone purchases a $50 HubSpot plan, you will receive $15 each month, for up to 12 months as long as they remain a customer.

Affiliates have access to 400+ marketing assets (like an extensive copy bank, banner images, promotional tips, and more), personalized monthly progress reviews, as well as dedicated account managers. New affiliates get the chance to earn a welcome bonus of up to $80 USD within their first 30 days in the program.

Find out more about HubSpot’s affiliate program here.

3. ConvertKit

ConvertKit is an email marketing platform for bloggers and creators that allows you to easily automate your content delivery. It’s an incredibly popular platform, with a mission to help creators grow and monetize their audience with ease.

With their affiliate program, you can earn up to 30% commission for up to 24 months for every creator you send their way.

You can find out more about ConvertKit’s affiliate program here.

4. Teachable

Teachable is an online course creation platform that helps you reach more students and make more money.

Their affiliate program pays up to 30% commissions with a 30-day cookie window. Once you refer a creator to the platform, you will receive a recurring commission for as long as that creator is on Teachable.

Find out more about Teachable’s affiliate program here.

5. Fiverr

Fiverr is a global online marketplace where freelancers can offer their services.

Fiverr offers different payouts depending on what Fiverr product or service you choose to promote. This ranges from $15-150 for a Fiverr CPA. Or $10 CPA + 10% RevShare for the Fiverr Hybrid option.

Check out Fiverr’s affiliate program here.

6. AWeber

AWeber is one of the most popular email marketing platforms and has been helping small business owners grow since 1998.

With their referral program, you can earn up to 50% on your AWeber referrals. They also have a long cookie period of 365 days.

You can find out more about AWeber advocate offers here.

7. Canva

Canva is a design platform that makes it easy to create beautiful graphics and designs.

With Canva’s Affiliate Program, you can earn up to $36 for each new Canva Pro subscriber that signs up with your unique referral link. Canva offers regular and flexible payment options.

You can learn more about Canva’s affiliate program here.

8. Sendinblue

Sendinblue is an all-in-one digital marketing platform that includes everything you need to create and manage your email campaigns.

Their affiliate program offers a commission of €5 when a referred user creates a free account plus €100 if that user buys a subscription

Their cookie life is 90 days.

To get more information on the Sendinblue Affiliate Program click here.

9. HostGator

HostGator is a web hosting service that provides shared, reseller, VPS, and dedicated server hosting.

HostGator’s affiliate program offers a pay structure based on performance. Affiliates start at $65 for each qualified signup, with the opportunity to grow from there.

You can find out more about HostGator’s affiliate program here.

10. Shopify

Shopify is a leading e-commerce platform for online merchants.

Shopify’s affiliate program offers commissions of $150 USD for all full-priced plan referrals, with a 30-day cookie life. Affiliates also get access to a library of global creative, ready-made education and lead magnets, and detailed performance insights.

Discover more about Shopify’s affiliate program here.

11. Tripadvisor

Tripadvisor is the world’s leading travel website, allowing you to easily research and book flights, hotels, restaurants, and more.

You can earn at least 50% of the commission that the site receives from their hotel booking partners when users come to Tripadvisor via your trackable affiliate link. As an added bonus, you can still get paid when users click out to the hotel booking partners, regardless of whether or not they book.

Find out more about what Tripadvisor’s affiliate program offers here.

12. Hostinger

Hostinger is a super popular web hosting service provider. They may offer low-cost web hosting, but they have a high-paying affiliate marketing program.

As an affiliate, you could be earning at least 60% from every sale you convert.

Get more information about Hostinger’s affiliate program here.

13. AppSumo

AppSumo is an online deals platform for software and digital products.

They also (of course) have a pretty cool affiliate program. With their affiliate commission structure, you could earn unlimited income. AppSumo offers up to 100% of a sale amount when you refer an AppSumo customer. This is, however, capped at $50/order.

To find out more about AppSumo’s Affiliate Program click here.

14. Grammarly

Grammarly is the world’s leading automated proofreading and grammar checker that helps people write better.

But did you know that Grammarly has a high-paying Affiliate Program? Well, they do! Grammarly’s Affiliate Program offers a conversion rate of between 20–30%, an activation bonus, and they also offer regular performance incentives.

On top of that, there are also perks for their top performers. As a top performer, you could earn cash bonuses, increased payouts, as well as exclusive discounts

Find out more about Grammarly’s affiliate program here.

15. Elementor

Elementor is a popular page builder plugin for WordPress websites.

Elementor’s Affiliate Program offers up to 50% commission on every new sale.

You can also earn custom rates for high-volume affiliates. 

Think you’ll be a good fit for Elementor’s Affiliate Program?

Then hit the link to learn more about all that Elementor’s Affiliate Program offers.

16. GetResponse

GetResponse is an easy-to-use email marketing platform for businesses of all sizes.

GetResponse offers two great programs. There is the Affiliate Recurring Program where you can earn continuous commissions of 33% every month. Or you can sign up for the Affiliate Bounty Program where you earn upfront commissions of $100 per sale.

To learn more about GetResponse’s Affiliate Programs and get started click here.

17. Kinsta

Kinsta is a dedicated WordPress hosting solution.

With this high-paying affiliate program, affiliates can receive 5% to 10% in lifetime monthly commissions for every referral of Kinsta’s hosting services. With $1M in commissions paid out each year, you’re slated to earn big.

Discover all that Kinsta’s Affiliate Program has to offer by clicking here.

18. Booking.com

Booking.com is one of the world’s leading online travel companies.

They also have one of the highest-paying affiliate commissions on the list. They offer a commission rate ranging from 25% to 40%. Your commission rate will depend on the number of bookings you generate in a month.

Find out more about all the Booking.com offers here.

19. Thinkific

Thinkific is another popular platform where users can create, market, and sell online courses.

With their affiliate program, you could earn up to $1,700 per referral, every year! Some of the other affiliate perks include a 30% lifetime recurring commission on all monthly or annual paid, and a 90-day cookie period.

Learn more about Thinkific’s affiliate program here.

20. Bluehost

Bluehost is another popular web hosting platform.

As part of their affiliate program, you are able to earn $65 for each qualified signup/referral. And as an added bonus, you’ll also get access to their Affiliate Support Team who will provide guidance and tips needed to help you grow.

Find out more about Bluehost’s Affiliate Program here.

New Entries!

21. Jotform

Jotform is a no-code form builder that allows users to easily collect and analyze data. It’s a tool with many features offering countless possibilities, so you’re able to make amazing contact forms and much more.

Their affiliate program earns you a one-year 30% commission for every new qualifying subscription made within 60 days of clicking your affiliate link. Jotform will equip you with everything you need to reach new subscribers such as brand assets and a training package. 

Learn more about the Jotform Affiliate Program here.

In Conclusion…

Affiliate programs offer a great way to generate extra income while promoting products and services from companies you believe in. These programs have become increasingly popular as the digital age has opened up more opportunities for people to earn through online ventures.

But if you’re looking to turn to affiliate program opportunities as a lucrative side hustle, then our guess is that you’re going to want to find the best partner opportunities offering the highest commissions. And we’ve done the hard work for you by gathering all the best affiliate program opportunities all in one place. (You’re welcome.)

Check these out, pick the ones that align best with your goals and your interests, and get out there, start hustling, and use these affiliate programs to help you bring in that extra income!

Related read: How To Monetize Your Podcast: Here’s Everything We Know

With more people listening to podcasts than ever before, understanding the most effective podcast marketing strategies for 2023 is essential for any podcast host looking to maximize their reach and gain a more engaged audience.

Today we’re sharing our top podcast marketing strategies to help you reach more listeners, grow your podcast audience, and expand your brand awareness in 2023.

Effective Podcast Marketing Strategies for 2023

1. Take Advantage of Social Media

In 2023, podcast hosts should definitely be leveraging social media platforms as a channel to promote their podcasts. There are no two ways about it. Social media is a powerful tool to help you bolster your podcast’s presence and reach a wider audience!

Platforms like Twitter and Instagram, and even LinkedIn and TikTok (depending on your target audience) provide an incredible opportunity to showcase your podcast’s unique voice, build a dedicated listener base, and connect with other like-minded individuals.

By leveraging these social channels, you can employ creative marketing strategies, such as teasing upcoming episodes, sharing behind-the-scenes content, or even hosting live Q&A sessions. Additionally, engaging with your audience through comments and direct messages can foster a sense of community and loyalty, leading to more referrals and recommendations.

Key Takeaway: Remember, you don’t have to be active on all social media channels. We find it way more effective to pick the channels your target audience are most active on, and focus your marketing strategies there.

2. Utilize Video Content

For an audio medium like podcasting, adding a video component can be a really effective way to market your podcast.

We’re not saying you need to launch a video podcast. Although if you have the means and the capacity, this could be an effective marketing strategy. But in this context, our next effective podcast marketing strategy is simply adding some type of video content to your podcast offering.

These bite-sized videos could offer an exciting sneak peek into an upcoming, thought-provoking conversation, your tease part of a fascinating story that will be featured on your next podcast episodes.

Not only will these clips be an excellent way to engage your audience in an upbeat and informative manner, but they also serve as a perfect gateway for reaching potential new listeners.

Fun fact: Video is one of the most engaging and effective types of content. And this is because it’s highly shareable. Find a way to share content related to your podcast via video, and you’ll be able to effectively market your podcast in 2023.

3. Make a Trailer

We’re big proponents of creating a great podcast trailer for your podcast. Why? Because they’re a really great way to promote your podcast. You can create audiograms or videograms of your trailer to share via your social media channels. You can also share these via your family groups or your email newsletter.

Make sure your trailers are punchy and accurately showcase all your podcast has to offer, and your trailer will be one of your key marketing strategies in 2023.

4. Strive For That Personal Connection

This one will forever and always form part of our top podcast marketing strategies. Forming that personal connection between you and your audience is key to forming a buzzing community around your show. All successful podcasts have done this. And your podcast would be no different.

There is nothing better for a podcast than an engaged audience. And the only way to build this is by fostering that personal connection between you and your listeners. Engage with them on social media, find opportunities to give them shout-outs on your show, or build that connection through a weekly newsletter.

In simple terms, find a way to connect with your audience, and consistently put time into fostering that relationship.

5. Collaborate with Other Podcasters

Our next effective podcast marketing strategy for promoting a podcast in 2023 is to look for opportunities to collaborate with your fellow podcasters. Reach out to podcasters in your niche who might be interested in cross-promotion and find fun, authentic ways to collaborate.

Why? Because collaborating with other podcasters can be a game-changer when it comes to expanding your audience and raising the profile of your show. By reaching out to podcasters in your niche who are open to cross-promotion, you’re not only tapping into their wealth of knowledge and resources, but you’re doing something vitally important to podcast growth…you’re reaching more of your target audience.

Podcast collaboration ideas: You and your fellow podcasters could swap guest appearances, you could host joint episodes, and you could even give each other the occasional shoutout on your shows. These would all be effective ways to grow your respective audiences and expand both of your show’s reach.

6. Make Use of Podcast Marketing Tools

And our final podcast marketing strategy for 2023, make use of podcast marketing tools. Podcast marketing tools are your secret weapon to effectively connect with your audience and grow your listenership! These podcast marketing tools have been specifically designed to bolster the reach and impact of your podcast.

By using podcast marketing tools, you’ll benefit from the perfect blend of creativity and cutting-edge technology that amplifies your reach to new heights. Whether it’s analytics, scheduling, or social media promotion, podcast marketing tools will pave the way for your podcast to become the go-to source for captivating conversations in your niche.

And because podcast marketing tools are one of our go-to podcast marketing strategies for 2023, you can be sure we’ve also gathered a list of our favorites! And they can be conveniently found on this post: The Best Podcast Marketing Tools for Your Podcast.

You’re welcome.

In Conclusion

Podcast marketing in 2023 is an exciting prospect with a host of opportunities. And using these strategies, you’ll be able to successfully spread the word about your podcast and attract new listeners this year.

With some careful consideration, strategic planning, and consistent execution, these podcast marketing strategies will effectively help you grow your podcast and expand your reach in 2023.

Podcast Marketing Tools

Podcast Distribution Tools

Podcast App Advertising Tools

Social Media Marketing Tools

Visual Design Tools

Email Marketing Tools

Reach Tools

Podcast Distribution Tools

You can’t market your podcast to the world if the world can’t find your podcast. So the first set of marketing tools every podcaster should have in their metaphoric toolbox is podcast distribution tools.

Sounds complicated, but it’s not. Your podcast distribution tools are simply your podcast hosting platform of choice. Your podcast host then distributes your podcast to the myriad of podcast listening apps and services.

We’ve got a post that breaks down all the top options when it comes to podcast hosts. Check it out here, pick your perfect hosting partner, and you’ll be ready to effectively use the following podcast marketing tools.

Podcast App Advertising Tools

Once your podcast has been distributed to the podcast listening apps, you can begin your podcast marketing journey by looking at the options podcast apps offer when it comes to marketing your podcast.

We love seeing podcast listening apps and podcast hosting services developing innovative ways for podcast hosts to market their podcasts.

Why?

Because ads on podcast listening apps are directly reaching the desired target market – podcast listeners.

Some top options when it comes to podcast marketing via podcast hosts/distributors/listening apps:

Apple Podcasts for Creators: Apple Podcasters recently brought out Apple Podcasts for Creators. And here, you’ll find some really cool podcast promotional tools. You can create fun social posts, an intriguing podcast trailer, and more. Check out all Apple offers podcast creators here.

Buzzsprout Ads: Buzzsprout has also developed a great marketing feature for podcast hosts. Buzzsprout Ads seek to help hosts build their audience by getting your podcast or product in front of listeners. Find out more about this podcast marketing tool here.

Overcast: Overcast is a popular podcast-listening app. But it gets a spot on our list of top podcast marketing tools because of how it is funded. While Overcast is free, the free version is supported by small visual ads which promote podcasts. And one of those podcasts could be yours! Check out how to get your show featured here.

Podcast Addict: Podcast Addict is one of the most popular podcast listening apps for Android users. And it makes this list because you can also purchase ads for Podcast Addict. 

Remember! The above options of podcast marketing tools are so effective because they’re directly targeting the desired target market – podcast listeners.

Social Media Marketing Tools

Utilizing social media is a great way to grow your audience. The power of social media when it comes to audience reach cannot be overlooked. As such, and depending on your audience, all the social media platforms could be great tools to help you market your podcast.

But for the purpose of this list, there are a few additional social media podcast promotion tools we’d like to highlight.

LinkedIn

You may be overlooking LinkedIn in your social media marketing strategy for your podcast. But you shouldn’t be! LinkedIn is a great tool for podcast marketing because it has something other social media platforms lack…intention.

Everyone on LinkedIn is there with a specific intention. The highest of which is growth, in some way, shape, or form. And if you can match what your podcast offers to the intention of your intended target audience, your result should be audience growth. Meaning that LinkedIn should definitely be a podcast marketing tool in your promotion toolbox.

Now onto some must-have podcast marketing tools to help you grow your podcast effectively via social media.

Headliner

Have you heard of audiograms? Audiograms are the perfect way to visually engage with your audience. These short videos provide audio from your podcast, as well as visual elements like images and text, along with added animated features such as waveforms, progress bars, and subtitles. They’re a fun, effective way to promote specific podcast episodes and your show as a whole.

And to create audiograms, you need special software, and one of the top options is Headliner. This is a great tool to help you create audiograms, and so it’s a great tool to help you market your podcast.

Related read: The Best Tips and Tricks for Awesome Podcast Audiograms

Buffer

Buffer is a social media management tool. And it’s a must-have to help you streamline your social media marketing strategy for your podcast.

Buffer is so valuable because it makes your social media management that must smoother and simpler. You can schedule posts, measure their performance, and interact with followers across the top platforms – all in one place. We use Buffer to schedule all our social media posts, and we love that it lets you plan out weeks of content within a few hours.

Visual Design Tools

In order to successfully market your podcast on social media, you need eye-catching visuals to grab the attention. To do this, you’ll need some visual design tools.

And one of the tools for the job is Canva.

Canva

Canva is pretty amazing. It’s a free online design platform, and it offers hundreds of templates to help you create stunning visuals for your podcast – from social media graphics to logos, and even audiograms.

And the reason why it’s a top marketing tool is that it makes it possible for anyone to design fantastic graphics, images, and videos to help you promote your podcast. It’s a fantastic resource and podcasters should definitely consider it one of their top podcast promotion tools.

Email Marketing Tools

Email is one of the most effective ways to engage with followers.

And so it follows that email marketing is key to strengthening your bond with listeners, promoting and sharing content directly, driving more traffic to your site, as well as being an effective way to offer your listeners a direct line of communication with you. In short, it’s a surefire way of expanding your reach!

But even with all these benefits, it’s still an underused podcast marketing tool! And often, this is because podcast hosts don’t know where to start. But thankfully there are tools for that!

There are a lot of options available, but one top email tool is ConvertKit. This is what we currently use to send out our email newsletters on The Journey.

Not on The Journey with us yet? Sign up below! And we’ll be sliding into your inbox every Thursday…

ConvertKit

ConvertKit is an email marketing tool tailored for creators – from bloggers to podcasters, and even YouTubers. It makes it easy to send regular emails, track performance, and manage subscribers.

Plus it also has a host of other features such as forms and automation tools that can help you automate your workflow while helping you build and strengthen your relationship with your audiences.

In our books, a great email marketing tool should definitely have a place in your podcast marketing toolkit.

Reach Tools

We talk a lot about reach when we talk about podcast marketing. Particularly, we talk about ‘expanding your reach’ and growing your audience.

But how do you do that? You need reach tools. These tools have been designed specially to help you build and boost your podcast’s online presence.

And because of this, they should definitely be podcast marketing tools you make use of.

Podchaser

First up, Podchaser is like the IMBD of podcasts. On the platform, you can follow all your favorite podcast creators, create all kinds of podcast lists, and, importantly for our purposes today, leave ratings and reviews for your favorite shows. And these ratings and reviews can help more people discover your show.

But you can also get active on the platform, build amazing lists, engage with other podcast fans, and so also build a buzzing podcast community, and, you guessed it, expand your reach.

Podpage

Podpage is an awesome marketing tool that enables podcasters to create a personalized website for their podcast. You can create episode pages that are search engine optimized for every episode, your Podpage will automatically update whenever you release a new episode, and you can even create pages and profiles for all of your guests.

Plus it also lets you collect ratings and reviews, which go a long way to boosting your authority in your niche. It’s a really cool podcast marketing tool.

Conclusion

As you can see, there are a lot of really incredible podcast marketing tools out there. And if you learn how to wield them effectively for your podcast, they’ll be power tools helping you execute your podcast marketing strategy.

So do your research and experiment with the different tools to find what works best for you, and use these podcast marketing tools to help you build your audience and expand your show’s reach.

Related read: 20+ Out of the Box Ideas for Promoting a Podcast

Check out our top picks for the best podcasts for entrepreneurs, and let’s get your business blooming!

The Best Podcasts for Entrepreneurs

1. The Bossbabe Podcast

The Bossbabe Podcast is the place where the listener gets to see the real, behind-the-scenes of building successful businesses, achieving peak performance, and learning how to balance it all.

Co-founders Natalie Ellis and Danielle Canty share their experiences candidly, inviting experts to join them on the show to give their insights. A combination of funny, raw, and actionable, this podcast is a must-listen for ambitious women creating success in their own way.

2. The Skinny Confidential HIM & HER Show

The Skinny Confidential HIM & HER Show is another top podcast for entrepreneurs. Lauryn Evarts Bosstick is the founder & creator behind The Skinny Confidential, a media empire, brand, & product line that reaches millions of women and men working towards the best versions of themselves. Michael Bosstick is a serial entrepreneur and brand builder as well as the Founder and CEO of Dear Media. This dynamic married couple has pioneered the digital audio space. Every week you will hear a mix of entertainment, life-altering information, and value from world-class leaders, entrepreneurs, doctors, celebrities, athletes, best-selling authors, experts, thought leaders & more.

3. NAKED by The Future Farm

The Future Farm’s Vladi and Nektarios know that starting your own business is thrilling. The adventure, the purpose, the ambition, the money, the recognition, all of it is exciting. But what personal truths are exposed when you start to peel back the layers? In each episode, enjoy a “naked” conversation with the people who have been through it all.

They talk to business founders, investors, life partners, and other ecosystem players about the personal challenges that business builders face when pursuing their dreams and passions.

4. The School of Greatness

Lewis Howes is a New York Times best-selling author, 2x All-American athlete, keynote speaker, and entrepreneur. The School of Greatness shares inspiring interviews from the most successful people on the planet—world-renowned leaders in business, entertainment, sports, science, health, and literature—to inspire YOU to unlock your inner greatness and live your best life.

From pro athletes to top entrepreneurs and business minds, and politicians to celebrities, you’ll learn something valuable from every episode.

5. Entrepreneurs on Fire

Next up, John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire.

For those looking to gain an understanding of how to start a business from scratch, Entrepreneur On Fire (EOF) is a great resource. Host John Lee Dumas interviews successful entrepreneurs and provides critical tips on topics that range from marketing strategies to effective time management skills.

John Lee Dumas, as well as his guests, are great examples of people who have pursued their vision and did all they needed to in order to achieve their dreams, and this makes them great mentors and motivators for those following in their footsteps.

6. The Tim Ferriss Show

Now to another firm favorite podcast in entrepreneurial circles. The Tim Ferriss Show is educational, entrepreneurial, and entertaining all rolled into one!

Each episode features in-depth conversations with people who are experts and game-changers in their fields. As you listen, you glean these wonderful nuggets for success as you learn the tips and tricks of the trade from a wide range of highly successful individuals. Tim Ferriss deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.

7. So Money with Farnoosh Torabi

So Money is hosted by the award-winning financial strategist, TV host, and bestselling author, Farnoosh Torabi. This show is just what you need if the financial side of running a business is not your strongest suit, but it’s also a great source of useful money strategies and tips for everyone involved in running a business.

In each episode, Farnoosh and her guests bring inspiring money strategies and stories straight from today’s top business minds, authors, and influencers. You get to hear the ins and outs of their financial journeys and you’ll learn just how they master their money today.

8. Girlboss Radio

Girlboss Radio is back with a brand new season, a new host, Avery Francis, and a renewed mission to help women achieve success on their own terms.

The new, 14-episode season of the podcast features weekly chats with inspiring executives, founders, and A-listers including filmmaker Domee Shi, mega-influencer Matilda Djerf, Knix founder Joanna Griffiths, and viral truth-teller Drew Afualo, among others.

9. The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources, and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. 

If you’re looking to find out how to create multiple passive income streams that work for you, this is the podcast you need to add to your rotation.

You’ll learn about building authority online, email marketing, building a team and outsourcing, content marketing, podcasting, search engine optimization, niche sites, social media strategies, and so much more.

10. Online Marketing Made Easy with Amy Porterfield

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield.

Amy breaks down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Whether you’re a budding entrepreneur, have a comfy side hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

11. The Crazy Ones

Next on the list is The Crazy Ones from Morning Brew. Founders, friends, and fellow builders Alex Lieberman and Jesse Pujji know what it is to be a founder. The irrational confidence, relentless grind, and creative ecstasy needed to build something. 

In this show, they dole out unfiltered opinions and advice on how to build businesses, and how the current state of the world helps or hurts founders.

12. How I Built This with Guy Raz

Another incredibly inspiring and much-loved podcast for entrepreneurs is How I Built This with Guy Raz.

This podcast is overflowing with valuable business advice and insights! In each episode, Guy Raz dives into the stories behind some of the world’s best-known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs, and idealists — and the movements they built.

13. Hashtag Authentic – for creatives, entrepreneurs & dreamers online

Hashtag Authentic is a podcast for dreamers, makers, entrepreneurs, and creatives who want to grow their online audience without having to sell their souls. If you’re looking to find a balance between brilliant marketing and gentle, human authenticity, this is the podcast for you.

If you’re determined to grow your business without spending the mortgage repayment on Facebook Ads… If you want to find your audience, and just possibly yourself, as well, in this digital world… then welcome to the community!

14. The How of Business – How to start, run & grow a small business

Another fantastic podcast for the budding entrepreneur is The How of Business. This is a weekly show that caters to both aspiring entrepreneurs as well as existing small business owners.

If you are looking for actionable advice, tips, and techniques on how to start, run, and grow your small business, this is the podcast for you! Hosted by Henry Lopez, each episode features in-depth discussions on all sorts of business-related topics as well as interviews with other business owners or business service providers.

15. Rework

Rework is a podcast by 37signals about the better way to work and run your business. It is hosted by Jason Fried and David Heinemeier Hansson, authors of the great business book of the same name, Rework.

On the podcast, you’re provided an insightful look into the stories and approaches of those who have launched a business. They share unique wisdom gained from their own experience as well as other entrepreneurs that emphasize staying small yet growing slowly.

The latest season is a chapter-by-chapter study of their book, Rework.

16. The GaryVee Audio Experience

The GaryVee Audio Experience is hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you’ll find a mix of the #AskGaryVee show episodes, keynote speeches on marketing and business, segments from my DAILYVEE video series, interviews, and fireside chats Gary has given.

Gary also records his new and current thoughts originally for this audio experience. This podcast won’t be for everyone. But if you like Gary’s rough and raw approach, and you’re already a follower of his on other channels, you’ll enjoy his podcast, too.

17. The Diary of a CEO with Steven Bartlett

Host of The Diary of a CEO, Steven Bartlett, has a pretty remarkable story. From being a broke, university dropout, living in a studio flat in a rough area, to starting a company that would eventually become “Social Chain” – an industry-leading marketing company. At 26 the company was generating $600m a year in revenue. At 27 he resigned as CEO, and launched ‘The Diary Of A CEO’ podcast with the simple mission of un-filtering success and giving you the knowledge you need to create the life you want.

The conversations Steven has with his myriad of guests are interesting, informative, and inspirational. Steven covers a wide range of issues, and is an expert interviewer, really uncovering the gold in each conversation.

18. The James Altucher Show

On the James Altucher Show, James interviews the world’s leading peak performers in every area of life. But instead of giving you the typical success story, James digs deeper to find the “Choose Yourself” story—these are the moments we relate to… when someone rises up from personal struggle to reinvent themselves. The James Altucher Show delivers conversations with world champions in every field, all who forged their own paths, found financial freedom, and harnessed the power to create more meaningful and fulfilling lives.

19. Masters of Scale

Another really great podcast for entrepreneurs is Masters of Scale.

On each episode, you’ll be showered with award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes.

And you’ll hear the human journey too — failures, setbacks, learnings. It’s all there to give you the tools you need on your entrepreneurial journey.

Conclusion

No matter which of these top podcasts for entrepreneurs you decide to explore, you’re sure to benefit from the experience. Not only can they provide invaluable advice and insights on starting your own business, but they can also provide an enjoyable and inspiring lesson that will stay with you long after the episode has ended. Ultimately, listening to one of these podcasts could be just what you need to set yourself up for success.

Related read: 10 Best Podcasting Tips for the Entrepreneur