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The post 037: How to Separate Your Podcast Goals from the Actionable Steps with Carli van Heerden first appeared on We Edit Podcasts.

036: How to Take Your Podcast to the Next Level Using Video with Carli & Jennay

Carli van Heerden — Mon, 27 May 2024 13:00:00 +0000

With more than 2 billion active users, YouTube offers a tremendous opportunity to grow your audience. With this in mind, we welcome back our resident guest and Head of Content at We Edit Podcasts, Jennay Horn, to discuss the hot topic of video podcasts. When is the right time to do a video podcast? What is the best way to incorporate it into your podcasting routine? How can you benefit from adding video? We answer all these questions and more!

Tuning in, you’ll learn our top tips for adding video to your daily podcasting habits, including simple techniques to ensure you capture the right moments, drive engagement with your audience, and let them in on your process. You’ll even discover some creative ways to monetize your podcast with bonus content. So, if you’re looking to take your podcast to the next level using video, this is the episode for you!

Takeaways From This Episode:

To video or not to video? While you can certainly learn everything you need to learn, there is quite a steep learning curve when it comes to creating a full-blown video podcast. You need extra time, equipment, and a certain set of skills to make a successful video podcast. We suggest getting started by adding video to your daily podcast routine using our simple tips!

If you need a little bit of extra motivation for adding video to your podcasting process, look no further! Not only can video help you reach a wider audience, but it can also help you drive higher engagement by providing richer content for your listeners.

Not sure where to start? Audiograms and videograms are a great way to ease yourself into using video components for your podcast and entice listeners to tune in. They’re also great for cross-promotion with your guests, as they are highly shareable. Behind-the-scenes content and Q&As with your guests are the perfect next steps for adding video to your podcasting process, creating good video habits, and even monetizing your podcast with fun exclusive content.

Speaking of fun content, another way to add video to your podcasting routine is to have your guests film introductions for you. From building rapport to creating hype for your podcast, these guest intros are the perfect teasers! You can also record quick-and-easy teasers yourself by dropping some hints about upcoming guests and episode content. All you need is your phone!

Want to augment your audio with some visual aids? Try creating supplementary videos that go hand-in-hand with your podcast to help your audience gain a deeper understanding of your content. These supplementary videos can also be used to create online courses to monetize the work you’re already doing for your podcast, so they’re not only versatile but highly valuable too!

Live podcasts are another great way to incorporate video, and they’re accessible to anyone with just a little bit of tech-savvy! All you need is a platform like Zoom or even live broadcasts on Instagram. Do a live recording of your podcast, host a Q&A session with your listeners; whatever you choose, be candid and make it fun. Letting your listeners in on your process is a fantastic way to just strengthen your community.

Quotes:

“Video is such an important part of growing your podcast. It’s a great way to diversify your content, grow your audience, and also just give so much more value to your community.” — Jennay Horn [0:02:51]

“The reason you’re incorporating video is to draw your audience in [and] create a deeper, more connected relationship – Behind-the-scenes, Q&A, getting to know you better, getting to know your guest better is a fantastic way to strengthen the bond between you and your listeners.” — Jennay Horn [0:08:53]

“It can be super easy to hop on a trend and use that as a marketing [tactic] because you’re going to get the traction with the algorithm and it’s going to be promoting your show.” — @carlivanheerden [0:12:16]

“Technology has made this super easy for us. Do a live recording of your podcast. Host a Q&A session with your listeners. Let them send in questions that you can answer live. Use Instagram, Zoom, whatever platform you want to use. Live events are a great way to add video.” — Jennay Horn [0:14:05]

Resources from Today’s Episode:

Jennay Horn on LinkedIn

Business Beyond The Mic: Launch Episode

Headliner

The Diary of a CEO Podcast with Steven Bartlett

Connect with Carli:

The post 036: How to Take Your Podcast to the Next Level Using Video with Carli & Jennay first appeared on We Edit Podcasts.

035: The Podcast Growth Strategy Every Podcaster Needs with Carli van Heerden

Carli van Heerden — Mon, 20 May 2024 13:00:00 +0000

Welcome back to Business Beyond the Mic as once again, we join Carli in the Founders Corner. Taken from our weekly newsletter at We Edit Podcasts, this edition of the Founders Corner explores the podcast growth strategy that every podcaster needs. Starting a podcast is easy, but growing a podcast is where the real work begins.

Carli begins by explaining what a podcast growth strategy is, why every podcaster needs one, and the four pillars that define a quick-reference content flywheel. Then, we discover just how powerful an effective flywheel is, the three flywheel components that ensure success and the rewards of hard work. Lastly, we get into the importance of putting your plan into action as soon as its been formed.

Takeaways From This Episode:

Every podcaster needs a growth strategy. Carli recommends creating a content flywheel to combat the inevitable lack of inspiration that happens from time to time. This is a surefire way to make sure you are consistently creating quality content for your audience.

It all comes down to consistency. The more high-quality content you commit to putting out, the more momentum you will find. Focus on creating shareable content that you can break down and repurpose on social media. The result? New listeners to inspire new content.

To understand what to build into your content flywheel, you first have to understand what it is that you want to achieve from it. More downloads, a bigger audience, or greater reach are just some of the goals you might have.

Consistency is key, and it absolutely works. The three components of an effective flywheel start with consistency and include taking feedback onboard and pivoting accordingly, and capitalizing on the momentum you have already built.

Your podcast consumers can become your podcast promoters. If they like what they’re listening to, they are likely to share this out, and that’s exactly where you want to be. If you are creating content that answers their questions or solves their problems, this is likely to happen for you!

Quotes:

“Whether you are a creator like a podcaster, blogger, writer, course builder, brand builder, you name it; everything relies on you being able to consistently put out a high value of content for your audience.” — @carlivanheerden [0:02:07]

“To understand what you have to build into your content flywheel, you first have to understand what it is that you want to achieve from it.” — @carlivanheerden [0:05:54]

“The very first thing is to build in consistency and encourage it. Now I know, consistency gets absolutely beat over the head, but you know what? It’s because it works. You won’t be able to make any impact with your podcast if you aren’t consistently publishing week in, week out for many, many months or years to come.” — @carlivanheerden [0:06:22]

“If you aren’t doing what you can to promote your podcast in different groups, to your listeners, to your family, to your friends, encouraging reviews, everything that you can do to help it grow consistently, then, of course, you aren’t going to make any impact.” — @carlivanheerden [0:06:58]

“Every piece of content that you design and create should be to solve a problem that your listeners are looking to answer, or answering the questions that are on their hearts, or finding ways to just align and resonate with what they are looking for when it comes to your specific podcast.” — @carlivanheerden [0:07:55]

Resources from Today’s Episode:

James Watt

Connect with Carli:

Carli on X We Edit Podcasts

Carli van Heerden

Carli on Instagram

The post 035: The Podcast Growth Strategy Every Podcaster Needs with Carli van Heerden first appeared on We Edit Podcasts.

034: How to Successfully Relaunch Your Podcast After a Tricky Co-Host Split Amber Romaniuk

Carli van Heerden — Mon, 13 May 2024 13:00:00 +0000

Navigating a podcast relaunch after co-hosts have split can feel impossible, but today, we are joined by Amber Romaniuk to share her expertise on the topic and show us that it is, in fact, possible to make your podcast a success again by showing up authentically! Amber is an emotional eating, digestive, and hormone expert and after years of binge eating and massive weight fluctuation, Amber decided to turn her life and relationship with food around, and now, she is helping others do the same through her work and incredible podcast, The No Sugarcoating Podcast.

In this conversation, you’ll hear all about what inspired Amber to start her podcast and how a co-host split gone sour forced her into starting over and eventually led to more success than she could’ve imagined! We discuss how Amber handled the relaunch of the podcast through her authenticity and ardent desire to help the world heal before she shares all of the unexpected benefits she’s seen after going solo. She even shares advice for anyone going into a podcasting partnership as well as what she has learned from her own. This episode is filled with pearls of wisdom and inspiration to show up as yourself in the world so be sure to tune in now!

Takeaways From This Episode:

Amber tells us about her background, how the media perpetuated her poor relationship with food, and her personal healing journey. When Amber realized how much happier she was once she freed herself from her food addiction, she was inspired to start her business to help other people achieve the same freedom. She tells us what inspired her to launch her podcast and how it’s adapted over the years.

Amber originally started her podcast with a co-host and today, she tells us about their split, why it happened, and how she pivoted. Unfortunately, Amber’s co-host did not stick to their agreement following their split, changed all their passwords, and shut her out of their accounts. Amber had to start over completely and shares the lessons she learnt from this experience.

The No Sugarcoating Podcast grew astronomically once Amber had overcome that hurdle due to her incredible authenticity and rapport with her listeners. Her desire to help the planet heal made it easy for her to pivot and in this episode, she tells us how she started again, why she prefers to do solo episodes more often than having guests on the show, and why you should never hold back from presenting yourself authentically.

Amber shares all of the surprising benefits of going solo with us today and since splitting from her co-host, The No Sugarcoating Podcast has reached more people and has grown exponentially monetarily. Amber has also had more opportunities to meet like-minded entrepreneurs and business owners through her podcast. Amber even tells us about how she has gotten sponsors and brand partnerships.

It can be quite difficult to stay consistent and continue to create content in your podcasting when you have recorded hundreds of episodes and Amber tells us that the key to never running out of ideas is to do what you love! Amber discusses why reproducing content and retelling your story is important before explaining how she remains consistent, how long her episodes are, and how beneficial delegation is.

Amber goes on to share how she promotes her podcast and continues to build her community. She has adopted an attitude of gratitude and makes the effort to grab every opportunity that comes her way. Lastly, Amber answers our quick-fire questions and tells us what podcasting has taught her as a business owner, her non-negotiables in podcasting, the biggest lesson she learned, and more!

Quotes:

“If you have a podcast partner and you’re working together, I don’t care how much you like each other, and how good of friends you think you are or brother, sister, whatever, like you need a contract.” — Amber Romaniuk [0:11:42]

“I’m actually so glad that I went solo because the podcast grew significantly once I started sharing my authentic journey, my stories, my vulnerability, what I had been through. I started attracting a lot more what I call my soulmate clients.” — Amber Romaniuk [0:14:12]

“Holding back served me no purpose or anyone else that was listening.” — Amber Romaniuk [0:18:39]

“The more vulnerable and authentic I am, the more well-received I am.” — Amber Romaniuk [0:35:54]

Resources from Today’s Episode:

Amber Romaniuk

Amber Romaniuk on YouTube
Amber Romaniuk on Facebook

Amber Romaniuk on Instagram

Emotional Eating Quiz

Schedule a Complimentary Body Freedom Session

The No Sugarcoating Podcast
The No Sugarcoating Podcast on Apple Podcasts

Episode 9: Leveraging Your Podcast to Open Doors to New Business Opportunities with Heather Pearce Campbell

Connect with Carli:

Carli van Heerden

Carli on Instagram

Carli on X

The post 034: How to Successfully Relaunch Your Podcast After a Tricky Co-Host Split Amber Romaniuk first appeared on We Edit Podcasts.

033: How to Get Your Podcast Back on Track

Carli van Heerden — Mon, 06 May 2024 13:00:00 +0000

Today, we are back with another edition of The Founder’s Corner, based on previous versions of our weekly newsletter at We Edit Podcasts. This time, your host, Carli Van Heerden, dives into how to get your podcast back on track. Whether you’ve veered off course slightly, taken a much-needed break, or simply lost that momentum, this episode is for you.

With every new season come new opportunities. But instead of just hopping on the next habit-hacking trend, what if you built a solid foundation and strategy? Tune in to hear three solid strategies to help you establish the foundation you need to get your podcast back on track no matter how many times you derail. Let’s get into it!

Takeaways From This Episode:

We all have times when we lose our groove, lose our momentum, or simply just get distracted and veer off track. You are not a failure! Even the most successful people slip up from time to time. But what separates them from others, is their ability to get back on track.

Most successful people start in exactly the same place that you did. What did they do to get there? The first step to success is progress. And any progress, no matter how small, is progress, so do what you can to propel yourself into success!

What if you gave yourself permission to make mistakes? Self-compassion helps you to bounce back because it increases your resilience. When you approach things with a caring mindset, the next time you fall off track, there will be no harsh judgment. Just a strategy on what to do next!

Incremental change is a surefire way to create change. Success takes time. While small changes might not translate into results right away, I’m here to remind you to trust the process! Add your habits to your calendar, and practice them in your routine.

Does your space make you happy? Find ways to design your environment in a way that supports you when creating these successful habits.

Strive for progress! Rather than trying to be 100% all of the time at any goal that you set, start by improving one step at a time. The key is to be consistent, not perfect. Something else that really helps is to integrate an element of accountability. However, that might look for you.

Quotes:

“Habit formation depends entirely on your ability to bounce back from whatever has thrown you off track.” — @carlivanheerden [0:03:30]

“The first step to success is progress. Any progress, no matter how small, is progress, so do what you can to propel yourself into that success.” — @carlivanheerden [0:03:47]

“Give yourself permission to make mistakes.” — @carlivanheerden [0:04:31]

Connect with Carli:

Laurie Palau on Instagram

The post 033: How to Get Your Podcast Back on Track first appeared on We Edit Podcasts.

032: The Organized Podcaster’s Path to Success with Laurie Palau

Carli van Heerden — Mon, 29 Apr 2024 13:00:00 +0000

Organization is a key element to making your podcast a success and unfortunately, it isn’t a skill that comes naturally to everyone! Joining Carli today on the show is the incredible founder of Simply B Organized and the host of This Organized Life Podcast, Laurie Palau to share her podcasting journey and how podcasters can find success through organization! Laurie believes that streamlining your scheduling can make your podcasting experience so much easier and stresses the importance of consistency.

Join the conversation as we dive into how to go from solo cast to interviewing guests, how Laurie measures her podcast’s success, what made her decide to add a second shorter episode to her show, and so much more! Hear all about how taking risks helped Laurie monetize her podcast and everything podcasting has taught her about life and business. Lastly, Laurie reminds us that our podcast guests are not responsible for promoting our show! This episode is filled with nuggets of wisdom so be sure to tune in now!

Takeaways From This Episode:

How Laurie’s podcast started as an ‘audio blog’ and evolved into a massive part of her business. Laurie tells us about her entry into the podcasting world and why having someone to take care of the technical side of things contributed to her podcast’s success.

Laurie believes that the key to podcasting (and life) is consistency! Podcasting can be strange because you don’t get real-time feedback and that can be really isolating but Laurie reminds us that consistency is key. She also tells us how she decided to go from recording short solo casts to interviewing guests and how she found guests.

Hear all about how you can stay organized when interviewing guests on your podcast. She tells us all the surprising benefits of hosting a podcast and shares why she loves learning so much from the experts she talks to. Laurie outlines the metrics she follows as an indication of success and how that’s impacted how she podcasts.

Laurie shares her story on the evolution of her second episode – tip of the week. Podcasting experts teach that getting new subscribers is difficult but podcasters can increase their downloads if they add a second shorter episode to their schedule and today, Laurie explains how she did just that!

Our guest is not afraid to take risks and reached out to brands directly to sponsor her show right off the bat! Laurie reminds us that when starting a podcast, approaching brands directly is the best way to monetize. And as an independent podcaster, you can decide how you want to advertise that brand!

Finally, Laurie answers our rapid-fire questions and shares her non-negotiables when it comes to podcasting, why it’s not your guest’s job to promote your show, and what her podcasting dream is. She goes on to tell us how podcasting has changed her perspective of business and even life and has helped her evolve as a person.

Quotes:

“For anybody that’s listening out there, I would say think about what [part of] podcasting – you want to do. You don’t have to do all of ‘the things’.” — @laurie_palau [0:07:33]

“Tip number one, if you’re going to bring on guests, is [to] streamline your scheduling through an app.” — @laurie_palau [0:18:20]

“The podcast should just be a conduit to all of the other things that you do!” — @laurie_palau [0:23:54]

“It’s not your guest’s job to promote your show and you hope that they will but you have to bring people on for the right reasons.” — @laurie_palau [0:34:32]

Resources from Today’s Episode:

Laurie Palau on LinkedIn

Laurie Palau on X

Simply B Organized

Ask an Expert Call in Link

This Organized Life Podcast

Hot Mess: A Practical Guide to Getting Organized

Podcast Movement

Acuity Scheduling

Connect with Carli:

Founders Corner: How to Make Your Podcast Stand Out

The post 032: The Organized Podcaster’s Path to Success with Laurie Palau first appeared on We Edit Podcasts.

031: How To Make Your Podcast Stand Out with Carli van Heerden

Carli van Heerden — Mon, 22 Apr 2024 13:00:00 +0000

Welcome to the premiere of our new podcast series! Based on the Founder’s Corner, a segment in our We Edit Podcasts newsletter, this series is all about giving listeners actionable advice on everything related to the business of podcasting, from growing your podcast to making big mindset shifts.

For our first episode, we delve into what it takes to truly make your podcast stand out in a sea of microphones. With over five million podcasts out there to choose from, the thought of trying to get your podcast noticed, let alone listened to, can feel overwhelming. And while this may seem scary, it can also be a cause for inspiration, because it demonstrates that there genuinely is space for everyone in the podcast sphere. So join us today, as we unpack tried and tested tips for standing out, and discover how you can embrace your individuality, hone your craft, authentically connect with your audience, and much more!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Takeaways From This Episode:

When choosing the artwork for your podcast, consider what you can do to stand out from the crowd. Don’t just follow the current trends. And if you’ve been in the game for a long time, maybe it’s time for you to consider rebranding and embrace a bold new aesthetic!

The next time you welcome someone new onto your show, be sure to do your research so that you don’t just cover the same things they’ve talked about on other podcasts. Check out their past episodes, spot what they normally talk about, and then brainstorm new topics so that you can be the odd one out and bring something entirely new to the table!

An important step that will help you stand out is to adopt a totally unique marketing strategy. Now, being the ‘goose’ in a ‘duck-duck’ marketing world can be tricky, because you need to think outside the box, but also stay on trend! The key is to promote it on as many platforms as possible using rich sound bites, great quality, audio, video, and everything in between.

The next thing you should consider is being outrageous, rather than ordinary. Don’t worry! We’re not saying that everyone should be outrageous podcasters. But that shouldn’t stop you from getting inspiration from other unconventional sources, like Alex Cooper’s work in Call Her Daddy or Cameron Hanes’s Keep Hammering Collective.

We all have the storytelling superpower within us, especially as children. Unfortunately, with adulthood, many of us tend to lose touch with telling stories, which is the worst thing you can do as a podcaster! Not only is storytelling a central part of being human, but it’s also what makes exceptional brands, individuals, and podcasts, stand out.

Storytelling is also a wonderful way to harness the power of relatability. When you tell honest relatable stories, it can make your listeners truly feel seen and create lasting connections with your audience, while also drawing in new members.

Quotes:

“Storytelling is absolutely key when it comes to separating great brands and great individuals from the rest of the crowd.” — Carli Van Heerden [0:07:36]

“Every story that you tell should make your listeners feel seen. Ultimately, it will draw in so many more new listeners to your show, and create those lasting connections with your audience.” — Carli Van Heerden [0:08:11]

“Find that relatability and you’ll become a better podcaster, better storyteller, and ultimately become that headphone in the sea of microphones.” — Carli Van Heerden [0:08:24]

Resources from Today’s Episode:

Call Her Daddy

Keep Hammering Collective

Impaulsive

Connect with Carli:

Reuben Bester on LinkedIn

The post 031: How To Make Your Podcast Stand Out with Carli van Heerden first appeared on We Edit Podcasts.

030: The Keys to a Successful Podcast Launch with Carli and Reuben

Carli van Heerden — Mon, 15 Apr 2024 13:00:00 +0000

The official launch of your podcast is a pivotal part of the whole journey; some might call it the genesis of your show. On the Business Beyond the Mic podcast, Carli welcomes one of our very own, Reuben Bester. Reuben is the productions manager at We Edit Podcasts, and he also heads up all of our client relations and handles all of our podcast launches. We believe that launching your podcast need not be a stressful experience. Instead, it should be a process that enables you to effectively communicate your approach to engaging with your target audience.

Join the conversation as we dive into the ins and outs of the podcast launching process; we get into the fuss of everything behind the launch and delve into our array of client packages, exploring their ideal fits. From there, we plunge into a discussion ranging from optimal practices for recording your debut episode to essential launch day must-haves. Furthermore, we share our post-launch strategies for sustaining momentum! Enjoy.

Takeaways From This Episode:

You’re considering launching your podcast. Should you make a fuss about the elusive launching process? Reuben shares his thoughts on why the launch is pivotal and the genesis of starting your show.

Why We Edit Podcasts’ launch packages are something to consider if you find yourself faced with no direction and in need of a guide to face the daunting launch process. Reuben unpacks the different options and who we’ve tailored each package for.

He walks listeners through the elements of the custom launch package; from the fun introductory call, recording feedback, different marketing techniques, and everything in between to ensure a successful launch!

A peek into what it looks like to do your recording and why it’s essential that your setup is sorted! (It’s better to do everything right the first time!) We share out-of-the-box tips and tricks for ensuring good-quality audio and podcasting, results.

The big day! Capitalizing on the generated traffic, knowing your publishing cadence, and why exposure can lead to more subscribers. Reuben unpacks the marketing strategies behind your big launch and explains why you should also use social media as a platform to leverage other people’s audiences.

Reuben sheds light on using paid advertising and how it can give you a significant leap forward and boost your launch day results. We wrap things up with some post-launch tips to keep in mind, and to keep your momentum flowing!

Quotes:

“I think [the launch is] such a pivotal part of the whole thing. It’s the genesis of starting a show, especially if you’re a first-time podcaster.” — Reuben Bester [0:02:56]

“The worst thing in the world is to have a great hour-long discussion, and afterward, your editing company tells you, ‘This is not usable’.” — Reuben Bester [0:07:17]

“Begin with the end in mind, it’s always a good rule.” — Reuben Bester [0:08:14]

“Prepare, prepare, and test. What can happen will happen. That is a rule!” — Reuben Bester [0:11:19]

Resources from Today’s Episode:

Reuben Bester on Instagram

Reuben Bester Email

Best Podcast Setups for Every Budget [2021]

Shure MV7

Buzzsprout

Overcast

Connect with Carli:

Jonathan Warncke on LinkedIn

The post 030: The Keys to a Successful Podcast Launch with Carli and Reuben first appeared on We Edit Podcasts.

029: Podcasting Beyond Boundaries by Building a Vast Repertoire with Jonathan Warncke

Carli van Heerden — Mon, 08 Apr 2024 13:00:00 +0000

Embark on a journey of podcasting innovation as we explore the art of transcending borders through a diverse podcasting repertoire guided by the expertise of Jonathan Warncke. Jonathan is a creative director, brand strategist, copywriter, and podcast producer with over 15 years of experience in these roles. His career spans working in leading agencies in both South Africa and Spain, honing his skills as a copywriter and creative director. In addition to his role as an in-house creative director at Virgin Active South Africa, Jon founded Ping, a podcast production studio, in 2019. He also serves as the managing director of the South African Podcasters Guild and hosts a variety of intriguing podcasts.

Discover the inspiration behind Jonathan’s diverse podcasting ventures, his evolution as a podcaster, and the insights gained from extensive experimentation, that lead him to the conclusion that in-person interviews are his go-to podcasting format. Tune in to hear why community is integral to the growth of your podcast. Start listening now!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Takeaways From This Episode:

The aspects of Jon: more about himself, his business, his brand, and his large repertoire of podcasts. What ignited his passion for podcasting and inspired the multitude of creative concepts behind his shows.

His evolution as a podcaster, why you get better with interviews over time, and why staying quiet is best for recording. We also delve into navigating that fine line between natural conversation and overproduction perfectionism.

Jon dives into the intricacies of podcast formatting, discussing his deliberate exploration of various styles. By experimenting extensively, he’s equipped to confidently approach brands, showcasing a diverse portfolio. Jon also explains why he favors in-person conversations as his preferred podcasting format.

Why he believes organic media sucks and that the best place to grow your show is through other podcasts. Curious to dive into the number one thing people are interested in? Hear Jon explain why monetization of podcasts is such a sought-after topic.

There’s a high value placed on community in the podcasting industry, especially in a world where loneliness and disconnect are at an all-time high. Jon unpacks how he plans to change the landscape of podcasting by building into audiences and forging stronger connections with each other.

Jon emphasizes why the story or the content or interview is what’s important and not necessarily the production of it. Why he believes that work always suffers when you’re under a deadline.

Quotes:

“I think over time when you do interviews, you get better at doing interviews, that’s just a natural thing.” — @JonathanWarncke [0:08:08]

“One thing that I have definitely learned is it’s kind of – is to try and be as quiet as you can when someone’s answering — it’s a very human thing to do because that’s how we talk but it doesn’t work so well in the recording.” — @JonathanWarncke [0:08:38]

“I really enjoy conversations in person. This is fine too, but I find so much more energy being in the room with a person and I find that my energy level changes completely when I’m in the room.” — @JonathanWarncke [0:11:55]

“If you are aiming to monetize in some way, then you should have a paid media budget because organic media sucks.” — @JonathanWarncke [0:15:55]

“It seems that the most effective way is advertising in other podcasts is the best way to go.” — @JonathanWarncke [0:16:22]

“The real value I find in the community is in the Whatsapp community that we created.” — @JonathanWarncke [0:19:55]

“For anyone out there who’s making podcasts or is building something, I think bringing community into it is a really powerful tool.” — @JonathanWarncke [0:22:58]

Resources from Today’s Episode:

Jonathan Warncke

Jonathan Warncke on Instagram

Jonathan Warncke on X

Ping Productions

Virgin Active South Africa

South African Podcasters Guild

Off The Grid

South African Ex-Pats

Visualise This

How to Make a Podcast in South Africa

Connect with Carli: