But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Looking for Simple Strategies for Success?

We often find wisdom in unexpected places. 

Recently I stumbled upon the notion that “success leaves clues”. 

When you look at the landscape of accomplished podcasters, those clues are strewn about like treasures waiting to be discovered!

And this is true for other areas of our lives as well.

But this concept extends far beyond the realm of podcasting — it’s a universal truth. 

Success leaves its mark, regardless of the arena.

There is something so powerful about looking to those who are successful in other “spheres” of life and picking up on their clues to success. 

It’s in deciphering these clues that we unlock the secrets to our own triumphs!

So how can you apply these common clues to the success of your podcast? 

Let’s look at 5 guiding principles to lead you to success. 

5 Simple Strategies for Success

1. Checklist 

Make a list and see what applies to your podcast. 

For example: when you’ve just read an incredible book, write down what the author did or spoke about to make the book so successful. Was it their method of storytelling, or their level of research, or perhaps their character-building? What stood out?

Next, take that checklist of things and apply it to your goals.

Define what success looks like for your podcast. Whether it’s reaching a certain number of listeners, monetization, or establishing thought leadership in your niche — establish your picture of success.

This checklist of transferable habits for success can be applied to your podcast and will ultimately take it to the next level.

2. Consistency 

In all things — publishing schedule, audio quality, and value of content — consistency is key!

As with fitness or personal development, consistency is the driver behind long-term success. 

Podcasting may have its ups and downs, but staying resilient during times of low listenership or creative blocks is essential. Keep pushing forward and learning from setbacks!

Use the consistent habits for success seen in athletes, entrepreneurs, etc. and apply it to yourself as a podcaster.

3. Authenticity 

In personal relationships or branding, authenticity is highly valued. 

Set out on a journey to be genuine in your podcasting efforts. Share your unique perspective, be transparent with your audience, and don’t try to mimic other podcasts or personas.

After all, it takes a lot more effort to “pretend” to be someone you are not than simply being yourself!

Share content that you’re genuinely passionate about, and let your enthusiasm resonate with your audience.

4. Engagement 

Take a cue from entertainment or marketing industries and focus on engaging your audience. Encourage listener participation through Q&A segments, polls, or by featuring listener stories or feedback.

But ultimately, engagement goes even beyond that! 

Think about your top tennis players… if they didn’t have true fans invested in their matches, there would be no impact beyond the court. 

Without your audience, your podcast wouldn’t “exist” in the same way that it does when listeners are engaged.

5. Networking 

One thing to take from all spheres of life is the value of networking. Now I just want to clarify that by “networking” I mean building a strong network! Because the harsh truth is, networking is dead…

…at least in the conventional sense of the idea.

You simply won’t move the needle by accumulating thousands of “transactional” connections.

You get somewhere by forging genuine relationships.

Follow the Clues, Find Success

All this to say, looking into other spheres of life on your path to success can open up opportunities you never may have thought of. And these simple strategies for success can help you do just that!

So get your observation glasses on, and make sure you don’t miss those clues to success!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Balance in Your Schedule? Does This Even Exist?

I saw this phrase the other day…

“If the thing the person wants me to do was happening tomorrow, would I want to do it?”

Turns out, I read it like this…

“If the thing the person wants me to do was happening tomorrow,  how would I get it done?”

But either way you spin it…those two questions are powerful! WOULD you want to do it, and, if so, HOW would you get it done?

Here on the Founder’s Corner, I talk a lot about using your time wisely. As a CEO and busy mom of 2, time is ever so precious!

And if I’m not in control of my own calendar, someone else definitely will be.

For me, to keep things organized, there are only two categories of to-do’s that I allow into my work schedule.

1. Urgent + Important 
2. ​Non-urgent + Important 

If it’s urgent it means there is a deadline. It is also important because it will drive my business or podcast (or goals) forward!

However, there is also the second category of non-urgent, yet still important. In fact, some non-urgent to-do’s might be the most impactful for your podcast in the long run!

Now, if you only have 24 hours, how do you do it all?

The key is to save time in some areas so that you can spend more in areas that matter most!

This applies to so many areas of your life.

I mean, how often have you heard a great idea or new suggestion and thought, “Oh, I simply don’t have time for that.”

Like when someone suggests you launch more frequent episodes, or add video to your podcast, or create engaging social clips, or even spend more time on better podcast promotion…the list goes on!

All these extras take time…HOWEVER, they can have an immense impact! 

Conclusion? You need to find the time! 

So, the next time you hear yourself say, “Oh I don’t have time for that”, do you know what that’s code for?

I need to do a TIME AUDIT!

By doing a quick audit of what you spend your time on, you can easily identify tasks that can either be outsourced or simply eliminated altogether, so that you have the time for what is going to make the biggest impact.

A Time Audit to Find Balance In Your Schedule

So here’s how I do a simple time audit in 3 steps.

1. Document 

First up, you need a timing system. Whether it’s good ol’ pen and paper or a fancy time-tracking app, find what works for you.

Then, diligently log your activities throughout the day. Don’t worry, we won’t judge if you spend a bit too long scrolling through cat videos.

2. Categorize 

Next, organize those activities into categories.

Work-related stuff goes in one pile, leisure activities in another, family time in another, and so on.

It’s like Marie Kondo-ing your time – if it doesn’t spark joy (or productivity), it might need to go.

3. Analyze 

Time to crunch some numbers!

Add up the hours spent in each category and then ask yourself:

• “Are these in alignment with the goals I have for my business/podcast/life?”
• “Am I allowing enough time for the most urgent and impactful things?”

Next, take a long, hard look at your data. Notice any trends?

Are you spending way too much time on tasks that could easily be delegated? Are you flip-flopping between tasks too often without actually completing any? Or maybe you’re indulging in too many binge marathons of your favorite comfort show when you could be recording an extra episode.

The Balance In Your Schedule is There to Be Found!

Whatever it is, identify the time-sucks and brainstorm ways to reclaim those minutes (or hours)!

So there you have it – a simple yet powerful way to take control of your time. You see, it is possible to find the balance in your schedule.

And with this easy time audit, you will be able to find the balance in your schedule, too. And I’ve made it easy so that you can easily remember and apply it to your own busy schedules. But if you remember nothing else from this post, remember this…Control your own time, or someone else will dictate it for you!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Let’s Talk “No Fluff” Content…

Do you ever get sucked in to a piece of content, genuinely interested in learning the “answer” only to be told, “Sign up to find out”?

Man, does that get under my skin!

Instead of feeling inspired by something new that I’ve learned, it leaves me feeling like I’ve just wasted my time and learned nothing in the process. It’s basically like a content “fluff sandwich” that is completely unsatisfying.

So, what’s the deal with all the “fluff” lately? And how can we as podcasters and content creators stay on the path of providing real value?

In a world flooded with information, getting your point across succinctly is more valuable now than ever before. Content saturation is a real challenge, and cutting the “fluff” can actually help your message stand out.

So, here’s my HOT TAKE…

Focus on “no-fluff” content!

What does “no-fluff” content mean?

Simply put, “no fluff” content is content that is: 

• To the point
• Clear
• And devoid of any unnecessary statements that don’t serve a purpose.

Doesn’t that sound like the type of content we’re all after?

So, now for the BIG QUESTION…

How do we stop serving fluff sandwiches and instead serve that delicious, value-dense content our audience is hungry for?

Whenever I’m creating content, be it for my podcast, or any of the other platforms I’m showing up on, I have five key principles that guide my creation process. 

And all you have to do to get them is sign…JUST KIDDING! 

ALL you have to do is keep reading, it’s ALL here…

The Five Keys to Create “No-Fluff” Content

1. No Strings Attached 

The first key is delivering actionable value upfront, no strings attached! The most valuable content is just that: valuable. No fluff, no upsells!

Remember, authenticity is key. By presenting truth and honesty to your audience, you build trust and credibility. And guess what? Your audience can smell legitimacy from a mile away. They appreciate it more than anything else.

So forget about the fancy funnels and upsells. Focus on delivering value. The ROI? It’ll come naturally when you prioritize genuine connection and meaningful content.

2. Highlight the Facts 

Listener-generated data isn’t just numbers on a spreadsheet; it’s the heartbeat of your audience’s preferences, desires, and behaviors!

Ultimately, you can use data-driven storytelling to create real, meaningful connections!

Whether you use existing data or send out surveys for fresh insights, you can use the data to create stories that resonate on a human level.

And these aren’t just filled with marketing fluff; they’re authentic narratives that capture the essence of your audience’s experiences!

3. Give, Give, Give 

Content is a gift to be shared generously! The key is providing value without holding back. That means giving away templates, checklists, and extra narratives without hesitation.

Think of it this way: sharing a recipe doesn’t turn everyone into a master chef. Even with all the instructions laid out, there’s still a need for expertise and guidance. That’s where you come in!

The more we provide, the more valuable it becomes.

By freely offering tools and resources, you empower your audience to take action and succeed!

4. Tell the Full Story 

The fourth key is to tell the full story. Don’t only share the wins and the successes.

Craft a strong narrative by sharing the background, the approach you took, where you succeeded, as well as the failures you experienced along the way.

In the end, it’s all about connecting on a human level and demonstrating your relevance and expertise in a way that resonates with your audience.

5. Encourage Action 

The final spotlight falls on a crucial litmus test for your content: actionability. It’s not just about what you say; it’s about what your audience can do with that information.

Are you sparking change, igniting new behaviors, or shifting mindsets?

In a world brimming with information overload, simplicity is your ally. Think of your content as a roadmap, guiding your audience toward tangible steps they can take.

Encourage your listeners to take that leap from passive consumption to active engagement. 

Whether it’s trying out a new technique, adopting a fresh perspective, or implementing a small change in their daily routine, inspire them to take action!

Join the “No Fluff” Content Revolution!

So, let’s cut the fluff! And focus on consistently serving up value. Not only will your audience keep coming back for more, but you’ll build a legacy that’s built to last!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Dissecting and Implementing the Confidence Loop

In the spirit of confidence, I wanted to shake things up and introduce a new mindset…
But first, let’s start at the beginning.

Is Confidence the Starting Point?

When confidence is your starting point, it can often be the limiting factor, especially when there is a lack of confidence.

This can hold you back from all the things you want to achieve; like launching your podcast, landing your dream guest, or even securing a sponsorship deal.

Now, instead of thinking of confidence as the starting point, let’s see what happens when we view it as something that comes “full circle”.

Picture it not as a linear path but as a circle, where confidence fuels your actions, and those actions, in turn, bolster your confidence.

Sure, there has to be some starting point somewhere…but hear me out.

• Your confidence is connected to who you are.
• ​Who you are feeds directly into what you do.​
• And what you do is, essentially, your why!

Now, imagine when who you are aligns seamlessly with your why. It creates a synergy that propels you forward, infusing your journey with purpose, fulfillment, and, crucially, confidence. 

This alignment forms the essence of what I like to call your personal confidence loop! 

So, how can you integrate this concept into your podcasting journey? You embrace the confidence loop! Take a look:

The Confidence Loop!

1. Authenticity Amplification 

By recognizing the interplay between who you are and why you podcast, you unlock the power of authenticity. 

When you operate within the confidence loop, authenticity becomes not just another buzzword but a guiding principle, enhancing the impact of your podcast.

2. Resilience Reinforcement 

The confidence loop acts as a shield against setbacks and challenges. 

When your actions are aligned with your purpose, setbacks become stepping stones rather than roadblocks. 

Each obstacle becomes an opportunity for growth, reinforcing your resilience and fortifying your confidence in your ability to navigate the podcasting landscape.

3. Momentum Maintenance 

In the dynamic world of podcasting, momentum is everything! The confidence loop sustains momentum by fuelling your passion and drive. 

When you operate from a place of alignment and purpose, each success fuels the next, creating a positive feedback loop of achievement and confidence. 

This momentum propels you forward, carrying your podcast to new heights!

The Confidence Loop Comes Full Circle

By embracing the confidence loop you infuse your podcasting journey with purpose, authenticity, resilience, and momentum. And, of course, with confidence. But, as we’ve know discovered, it’s not just about starting with confidence; it’s about nurturing and sustaining it throughout your life. 

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

The Quality Over Quantity Debate

As a mom, founder, and podcaster, I’m constantly having to schedule and juggle my time (my oh so precious time) in a day.

Between all the things that require my time and attention, sometimes I feel like my days are chopped up into tiny little slivers. And this got me thinking…

Are those slivers of time even meaningful when they are so “chopped up”?

We get so used to simply being “busy” in a day that we don’t often take the time to analyze what we are busy with or if it is actually quality-focused.

Now, this is not to say that being successful does not require hard work. Because, of course it does! Sometimes, the season that you are in requires a lot of hours, non-stop hustle, and doing more than the average person would. 

For example, when you are deep in the trenches of launching a podcast or a new course or simply starting anything new, then it’s definitely about the quantity. 

But once you’ve put in that initial time investment, then it’s time to put the systems into place to help you make a mindset shift! 

The  Quality Over Quantity Mindset Shift

So what does this look like?

The interesting thing about this mindset shift or “debate” is that it touches on all areas of what you do.

Let’s take your podcast, for example.

1. Guest interviews

Should you focus on interviewing as many people as possible, or only focus on interviewing the best-suited guests that provide the most value for your show?

2. Marketing your podcast

Should you blast as many social posts across all platforms as you can, or focus on making fewer, high-quality posts, and directly sharing your episodes within specific groups or forums?

​3. Monetizing your show

Should you send as many cold emails to potential sponsors as you can, or focus on a few valuable partnerships that align with your podcast?

Seeing the trend?

Knowing how busy life can get and how precious time really is, personally I think there’s something to be said for focusing on quality time blocks rather than “busyness”. 

“It’s not about how long you work; it’s about how well you work.”

So, what are some things that shift when you focus on quality?

• Enhanced Productivity 

When we prioritize quality, we focus on what truly matters. This leads to more efficient use of time and ultimately, better outcomes.

• Increased Creativity 

A quality-over-quantity approach gives you the mental space to think creatively and to innovate. This can lead to better problem-solving and again, more focused results!

• Improved Well-being

When you focus on quality in your work, this mindset carries through into your personal life as well, reducing stress and burnout, and promoting overall well-being. 

• A More Engaged Mindset

When you see the value that the quality-over-quantity approach brings, in turn you become more committed to what you do. Which helps promote consistency and follow-through in the long run.

Is It Time for a Mindset Shift? Where Are You on Your Journey?

So, what stage of your podcast are you in? The quantity hustle or the quality marathon? 

Perhaps neither? 

Or perhaps you simply need to find a good middle ground. Whatever season you are in, just try to find a way to make the time you put in matter!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

The Creative Energy Conundrum

Ever find yourself staring at a blank screen, trying to summon the creative energy to produce that killer content for your next episode? Your next newsletter? The next blog post?

Yup, I get it. 

It happens to the best of us. 

But fear not, because today we are diving deep into the heart of the matter: your energy! 

Let’s face the facts: creative work demands a unique kind of juice that our everyday tasks just don’t require. So why do we insist on shoehorning creativity into our rigid schedules? 

It’s time for a rethink.

Finding Your Creative Energy Groove

Instead of merely squeezing creativity into any old time slot, let’s get strategic. Pinpoint your “prime” creative hours and build your day around them. 

Personalize it to YOU! 

When do you hit your creative stride? Forget about the latest fads or gurus; it’s all about figuring out when YOU do your best work.

Now, let’s talk about what fuels you. 

Does creating certain types of content leave you buzzing with energy, while others drain you dry? It’s time for a content audit. Perhaps you can change your strategies so that what you’re creating keeps your creative tanks full.

But how do we do this practically?

Here are my three keys for preventing creative burnout by feeding your creative energy:

3 Tips for Finding Your Creative Energy Groove

 1. Try Something New​

​Staying ahead of the curve means embracing innovation. So, get inspired by new tools!

Just as the podcasting landscape evolves, so do the tools at our disposal. Whether it’s a new social platform, different community forums, or even AI tools – get inspired! 

The key is to remain curious and adaptable. And just keep learning!

2. Get Inspired, Offline​

​While online resources offer a wealth of inspiration, they can also lead you into a comparison trap, causing fatigue or creative stagnation.

So, instead, turn your attention offline!

It’s time to break free from the “digital bubble”. Immerse yourself in those offline experiences! Whether that’s in books, live events, workshops, or heartfelt conversations. Draw from diverse sources beyond the screen to infuse your podcast with authenticity and depth. 

3. Team up!

Here’s a thought: Commit to reaching out to actual people!

Podcasting can sometimes feel like an isolating activity, especially for solopreneurs or those working from home. 

However, connecting can help you find support, feedback, and shared inspiration. So find ways to collaborate on projects or find communities to join. This will help you foster a sense of belonging within the podcasting community. 

You’ll not only enhance the quality of your journey as a podcaster, but you’ll also discover some incredible collaborative energy – and this will fuel your why!

Let’s Fill Those Creative Energy Tanks!

So next time you’re stuck on which direction to go next with your content, reassess your energy takers and makers, and then implement these three keys to stay motivated in the long run!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

In the spirit of spring, letting go, and doing a bit of a clean-out of our lives, I’m inspired to have a little heart-to-heart… 

A Big Topic – Overcoming Fear

Let’s talk about fear.

Yep, that four-letter word that has a sneaky way of creeping into our minds and holding us back.

Now, you might not even identify it as fear. It could be seen as:

• hesitation
• bad timing
• lack of experience

You name it!

Either way, it’s still holding you back.

But here’s the thing: fear only has as much power as we give it. And I’m here to tell you that there’s a simple antidote to that fear – action.

“The antidote to fear is action.”

Let that sink in for a moment…

Instead of focusing on why we “can’t” do the thing, let’s see what happens when you eliminate any of the negative outcomes that you imagine in your mind!

Instead of letting fear paralyze us, we can choose to take action. But how, you might ask?

It starts with a simple question…

What would you do next if there was nothing holding you back?

Seriously, think about it. What’s that one thing you’ve been itching to do but have been too afraid to take the leap?

We all have that mental checklist or bucket list tucked away in the corners of our minds. But all too often, fear creeps in and tells us all the reasons why we can’t pursue those dreams.

It’s fear of failure, fear of judgment, fear of falling short – and the list goes on.

So if the antidote to fear is action, how do we take that first step?

Never fear! (Pun definitely intended!) I have a 3-step action-minded framework to get you going.

A 3-Step Action Strategy for Overcoming Fear

1. Reframe Failure as Learning

Instead of viewing failure as a final verdict on your abilities or worth, reframe it as an essential part of the learning process.

When you encounter obstacles or setbacks, ask yourself: “What can I learn from this? And how can I use this experience to become better?”

By shifting your perspective on failure, you’ll strip away its power to paralyze you or hold you back.

2. Focus on Authenticity

Remember that your voice and your story are unique to you!

Instead of worrying about how others might perceive you or your podcast, focus on staying true to yourself and your message. Be confident in the value that you bring to the table!

Authenticity resonates with audiences far more than perfection ever will. Embrace your quirks, share your experiences, and speak from the heart.

3. Celebrate Imperfection

Let’s let go of the pressure to be flawless and embrace the beauty of imperfection! And let’s learn to be kind to ourselves when things don’t go as planned.

When you embrace imperfection, you free yourself from the fear of judgment because you realize that everyone is on their own unique journey, complete with its ups and downs. Instead of striving for perfection, strive for progress.

Overcoming Fear for Your Future Self

Remember, the only opinion that truly matters is your own – trust in yourself and your abilities, and let your podcast shine bright.

So go ahead, let go of fear, and take that leap of faith – your future self will thank you for it!

Further reading: How to manage anxiety and fear

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Understanding Your Audience of One

As I mentioned above, today, I want to explore a fundamental truth: 

“If you want to connect with many, speak to one.”

Imagine this: 

Instead of addressing a faceless crowd with a generic “Hey everyone,” picture speaking directly to a single individual. 

Why? Because every interaction, every download, every email opened, is a personal experience for someone out there.

It’s tempting to cast a wide net, to try and capture the attention of thousands at once. But in reality, no message resonates with everyone. That’s why understanding your people – your listener – your audience of one, is crucial.

Picture this: 

One person, one listener, with unique interests and desires. Someone truly passionate about your niche. By tailoring your content to this individual, you’re not just shouting into the void of the internet. You’re engaging with someone who cares deeply about what you have to say. And you’ll stand out in a sea of generic content, capturing the attention of those who matter most.

So, instead of aiming for mass appeal, embrace the power of specificity!

But how do you go about pinpointing this elusive, ideal listener? 

That’s where the 3-step process of creating personas comes into play.

The 3-Step Process of Creating Personas

1. Sketch the Character 

Think of personas as detailed character sketches of your target audience members.

To begin, gather insights about your current listeners if you have them. Analyze demographics such as age, gender, location, and occupation. 

Dive deeper into psychographics, exploring their interests, hobbies, values, and pain points.

2. Bring it to Life 

Once you’ve gathered this data, it’s time to bring your personas to life. Give each persona a name and a backstory. 

Imagine their daily routines, their challenges, and their aspirations. Are they avid travelers seeking inspiration? Tech-savvy professionals looking to stay ahead of industry trends? Stay-at-home parents craving moments of relaxation and connection? 

By delving into these details, you’ll develop a deeper understanding of who your audience truly is.

3. Step into their Shoes

Next, step into the shoes of each persona. 

Consider what matters most to them. What questions do they have? What problems are they seeking solutions for? 

By shifting your perspective from your own needs to theirs, you’ll uncover valuable insights that inform your content strategy.

Move forward with this:

Imagine yourself sitting down with each persona for a one-on-one conversation. What topics would you discuss? What stories would you share? 

By approaching your content creation process from this angle, you’ll ensure that your podcast addresses the specific interests and concerns of your target audience.

Adapt like this:

As you refine your personas over time, continuously gather feedback and data to ensure their accuracy. Stay attuned to shifts in your audience’s preferences and behaviors, adapting your personas accordingly.

In essence, creating personas empowers you to speak directly to the individuals who matter most—your ideal listeners — your people!

Understanding Your Audience of One

Don’t underestimate the power of personas in guiding your podcasting journey by helping you in understanding your audience!

In the world of podcasting, it’s not about reaching everyone—it’s about connecting deeply with someone! 

So, escape the lukewarm middle and podcast for that one obsessive person who’s waiting to hear from you.

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

That’s exactly what I want to talk about today!

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

How Do You Stay True To Your “Big Why” in The Long Run?

As we hone in on the topic of finding your big why, a key question has emerged for me: 

Once you’ve found it, how do you stay true to your podcast brand or your big “why” in the long run? 

When it comes to podcasting, building your brand around what you value rather than what you believe is key! In fact, with how fast the industry changes, this is essential for long-term success and long-standing resonance with your audience.

Beliefs in the podcasting realm can sometimes be fixed notions about what content should be produced, how it should be presented, or who the target audience should be. 

However, in a rapidly evolving industry like podcasting, these beliefs may become outdated or even limiting!

But when you focus on what you value in your podcasting journey—whether it’s authenticity, empathy, knowledge sharing, creativity, or community building—you create a foundation that’s adaptable and always resonant. 

Your values then serve as guiding principles that inform your content, your interactions with your audience, and your overall approach to your podcast, regardless of how the landscape changes.

Now, how does this affect your authenticity?

Aligning your podcast brand with your values will help you foster greater authenticity and connection with your audience. 

This authenticity builds trust and loyalty over time, as your audience recognizes and appreciates the sincerity behind who you are and the content you’re sharing.

And what about growth?

A podcast brand built around values rather than fixed beliefs actually increases your opportunity for growth, as it gives you the freedom and flexibility to pivot and expand with the ever-changing podcast landscape. 

So, how do we take action and make this shift?

Let’s dive into these three anchoring actions for building your podcasting brand around what you value:

Steps for Staying True to Your Big Why

1. Identify 

First things first, let’s get introspective. Take some time to reflect on what truly matters to you in your podcasting journey.

Is it authenticity, empathy, knowledge sharing, or perhaps community building? 

Whatever it may be, jot down those core values that light your podcasting fire – your big why!

2. Align 

Now that you’ve identified your values, it’s time to weave them into the fabric of your podcast. 

From the topics you tackle to the way you engage with your audience, let what you value shine through. Be genuine, be empathetic, and above all, stay true to what matters most to you.

3. Uphold 

The final piece is to hold fast to what you value for the long run.

This will be your North Star, guiding you through the highs and lows of your podcast story. 

Your Values Support Your Big Why

By following these anchoring steps, you can build a podcast brand that is grounded in what you value, resonates deeply with your audience, and endures over time.

Remember: Crafting a podcast brand rooted in your values isn’t just about building a brand—it’s about building a legacy. 

Relate read: Need help finding your big why? Then check out this great post from Masterclass!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

We all know that Imposter Syndrome can debilitate us, make us feel incompetent, and sometimes, stop us in our tracks. But what if I told you that doesn’t always have to be the case…

What if Imposter Syndrome doesn’t always have to be a negative thing…

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Is There’s An Imposter (Syndrome) In The Room?

As creators in the ever-evolving world of podcasting, we’re no strangers to moments of self-doubt and insecurity. But what if I told you that these feelings could actually be a sign of growth and opportunity?

Over the last nine years, I’ve certainly encountered Imposter Syndrome more times than I care to admit. 

Like many others, I found myself questioning my abilities and feeling out of place. In those moments, I retreated behind my work and relied on my team to carry me through. 

But as the demands of the industry pushed me back into the spotlight, I began to reconsider my perspective:

Why does Imposter Syndrome have to be a negative thing? 

Instead of letting it paralyze us with self-doubt, what if we saw it as a sign that we’re pushing ourselves beyond our comfort zones?

“Whenever I feel overwhelmed, I try to remind myself: No one has any idea what the hell they’re doing. 

Some people are just better at putting on a brave face and marching forward into the unknown.” – Sahil Bloom

So today, let’s bust our perspectives so we can see Imposter Syndrome in a new light:

How To Reframe Imposter Syndrome

1. Everyone Feels It 

Whether you’re a seasoned podcaster with hundreds of episodes under your belt or a newbie just starting out, Imposter Syndrome doesn’t discriminate. It’s a reminder that we’re all human. And it’s okay to feel uncertain sometimes! So the next time you find yourself doubting your abilities, know that you’re not alone.

2. Growth Amidst Discomfort 

Some of the greatest moments of growth in my podcasting journey have come during times of discomfort. Whether it’s trying out a new format, interviewing a high-profile guest, or tackling a challenging topic, learning to embrace the discomfort of Imposter Syndrome has pushed me to new heights. So don’t shy away from those feelings—lean into them and watch yourself grow.

3. A Compass for Ambition 

Imposter Syndrome can also serve as a compass guiding you toward your podcasting ambitions. If you’re not experiencing moments of doubt, perhaps you’re not pushing yourself hard enough?

Embrace the discomfort and let it propel you towards achieving your podcasting goals!

My Hot Take On Imposter Syndrome

If we want to avoid Imposter Syndrome altogether, the solution is simple: play it safe, stick to what we know, and never venture outside our comfort zones. 

But where’s the fun in that? 

So the next time you find yourself grappling with feelings of inadequacy, remember this: you’re not alone, you’re in the midst of growth, and you’re heading in the right direction.

Your voice matters, so don’t let Imposter Syndrome hold you back.

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!